Content Marketing

This is one question our agency gets asked quite frequently, and the ­­­answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization (SEO) the process of increasing the quantity and quality of traffic and quality of your website through organic searches on search engines such as Google according to Moz SEO). In this post, I’m going to talk about how you can...

While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of "The Current," learn how contagion-CLEAN was able to launch their business so quickly and add new customers in a short time frame. ...

Last month, 898 Marketing helped Greenwood Chevrolet in Austintown launch their new "Extra Mile Stories" campaign, which featured real Greenwood customers telling their stories. Learn more about how Greenwood went the Extra Mile for Eric, Kim, Kayla, and Louis: Family comes first at Greenwood, and no one understands that like Eric Rothbauer. Eric has been driving Chevrolet vehicles for the past 20 years, and now his four children are driving Chevys as well. Eric said he goes to Greenwood because, “They help you, not sell you.” For the past decade, Eric has worked with Tim DeMain to find the right vehicles...

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...

The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub the floors and wipe down the baseboards, the warmer season is also a great opportunity to Spring clean your marketing strategy and make sure everything is in tip top shape. Here are a few ways to Spring clean your marketing...