Content Marketing

27 Jan

Posted at 09:00h in Blogs, Content Marketing, Digital Advertising, Marketing, Social Media, Sports Marketing, Video, Video Production

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...

20 Mar

Posted at 12:38h in 898 Marketing, Blogs, Cailyn Chrystal, Content Marketing, Social Media

The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub the floors and wipe down the baseboards, the warmer season is also a great opportunity to Spring clean your marketing strategy and make sure everything is in tip top shape. Here are a few ways to Spring clean your marketing...