SERP Features 101: Understanding How to Use SERP Features to Your Advantage
In the world of digital marketing, the term “SERP features” gets thrown around frequently. So what are they, and how do they directly impact your company’s rankings? SERP stands for Search Engine Result Page; therefore, SERP features are elements on a SERP that help users find answers to their searches quickly. Let’s unpack what elements qualify as SERP Features and …
Continue Reading
The Power of Connected TV (CTV) Advertising
Connected TV (CTV) has gained much traction nationally in the digital marketing landscape, allowing advertisers to reach their audience with video content on Smart TVs and Over-the-Top Television (OTT) devices such as Amazon FireSticks, gaming consoles, and more. CTV is used for pre-recorded shows and live events. This leads to the question: is there a ceiling with CTV? We can …
Continue Reading
Digital Advertising: A Deep Dive into this Digital Marketing Must-Have
What is Digital Advertising? Digital Advertising is a specialized department dedicated to promoting products, services, and brands through digital channels. This entails harnessing the power of the internet, social media platforms, search engines, email, and mobile apps to establish meaningful connections with both current and potential customers. The primary goal is to reach a broader audience in a more targeted …
Continue Reading
Our Top 25 Recommended Digital Marketing Courses
In today’s rapidly evolving digital marketing landscape, staying ahead of the curve in the world of digital marketing is essential for businesses and marketing professionals alike. The demand for effective online marketing skills has never been higher and fortunately, there are numerous online courses available to help you acquire the knowledge and expertise needed to succeed. However, deciding which digital …
Continue Reading
3 SEO Basics You Should Learn
You have probably heard the acronym SEO several times from your marketing team or agency when discussing digital marketing efforts for your brand. But what does SEO actually mean? And why should you care? Easy. Follow along with us as we detail three basics of SEO and how to learn them. 1. Search Engine Optimization (SEO) To understand SEO, you …
Continue Reading
The Ever-Changing Digital World
Are you evolving? Spring is a time of new life and growth— and just as nature is always evolving, we, too, need to continue to evolve, especially in the digital world. The longer you work in your career, the easier it is to stick to what you already know. The skills you’ve learned and the processes you’ve developed work well, …
Continue Reading
Digital Marketers Should Be Prepared for the Next Sports Equinox
To a huge sports fan, like myself, the “Sports Equinox” has a holiday-like feeling that keeps folks glued to their seats and eyes locked on the television. To the casual observer, though, the Sports Equinox does not mean a whole lot. If you are a digital marketer and have not heard of this rare, yet totally thrilling, day on the …
Continue Reading
From Content Creation to Digital Marketing
I’ve always had a passion for being creative. It doesn’t matter what the task is, as long as I can bring different ideas to life, I’m happy. This led me to where I am today in marketing, but, more specifically, doing a lot of content creation which was a very cozy spot for me. I was happy to learn as …
Continue Reading
Digital Spring Cleaning
Another year has gone by, and with warmth and sunshine starting to roll in, it’s time for another round of spring cleaning. As you clean and organize your physical spaces, consider cleaning up your digital workspaces as well. To help you get started, here are a few tips on how to spring clean your digital workspace. Delete Old Files Regular …
Continue Reading
Digital Marketing Acronyms to Live By – Updated
Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when communicating with each other or putting together a report. These shorthand acronyms have now made their way into meetings, boardrooms, strategies, and reports to show campaign performance. So, …
Continue Reading
Recent Comments