The Power of Connected TV (CTV) Advertising
Connected TV (CTV) has gained much traction nationally in the digital marketing landscape, allowing advertisers to reach their audience with video content on Smart TVs and Over-the-Top Television (OTT) devices such as Amazon FireSticks, gaming consoles, and more. CTV is used for pre-recorded shows and live events. This leads to the question: is there a ceiling with CTV? We can …
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Digital Advertising: A Deep Dive into this Digital Marketing Must-Have
What is Digital Advertising? Digital Advertising is a specialized department dedicated to promoting products, services, and brands through digital channels. This entails harnessing the power of the internet, social media platforms, search engines, email, and mobile apps to establish meaningful connections with both current and potential customers. The primary goal is to reach a broader audience in a more targeted …
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The Shift Beyond Third-Party Cookies: Google’s New Era of Privacy and Its Impact
Google’s decision to phase out third-party cookies in Chrome is not just a policy update; it represents a seismic shift in the digital marketing landscape. This move signals a new era in online advertising, fundamentally changing how businesses, marketers, and even everyday consumers interact with the digital world. As we delve into this new terrain, understanding the wide-reaching implications of …
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Unveiling the SEO Secrets That Google Doesn’t Want You to Know
Discover SEO secrets and strategies that Google has been keeping under wraps. In this exclusive exposé, we’ll reveal tips about Search Engine Optimization (SEO) that the tech giants don’t want you to discover! Chapter 1: Cracking the Google Code – How to Outsmart the Algorithm In this chapter, we’ll delve deep into the mysterious Google algorithm and how you can …
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Our Top 25 Recommended Digital Marketing Courses
In today’s rapidly evolving digital marketing landscape, staying ahead of the curve in the world of digital marketing is essential for businesses and marketing professionals alike. The demand for effective online marketing skills has never been higher and fortunately, there are numerous online courses available to help you acquire the knowledge and expertise needed to succeed. However, deciding which digital …
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Google Analytics 4: Pros vs. Cons
Google Announced the End of Universal Analytics: An Updated Perspective. On July 1, 2023, 898 Marketing and the entire digital marketing community said a bittersweet goodbye to Universal Analytics. The arrival of Google Analytics 4 (GA4) has bred a variety of opinions as it has been the most substantial update since the release of Universal Analytics in 2012. As our …
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Digital Spring Cleaning
Another year has gone by, and with warmth and sunshine starting to roll in, it’s time for another round of spring cleaning. As you clean and organize your physical spaces, consider cleaning up your digital workspaces as well. To help you get started, here are a few tips on how to spring clean your digital workspace. Delete Old Files Regular …
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Digital Marketing Acronyms to Live By – Updated
Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when communicating with each other or putting together a report. These shorthand acronyms have now made their way into meetings, boardrooms, strategies, and reports to show campaign performance. So, …
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Maybe Winning Isn’t Everything
I’m not a person who likes to acknowledge or discuss losses. I have an older brother, and sports and competition were a huge part of my childhood. I hate to lose. I don’t like participation trophies, and I don’t believe the philosophy that you play to have fun. To quote one of my favorite Twitter follows, former ESPN analyst and …
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Why Marketing Matters During Times of Uncertainty – Guest Blog
I run the risk of being called insensitive during these times of uncertainty, but hear me out… your future success in business may depend on it. I own and operate an extremely advanced digital marketing platform on behalf of dozens of businesses, large and small, and have been peppered with questions regarding what should be done about our client’s marketing …
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