Author: brusu

It is hard to see the forest for the trees, isn't that the saying? The fact that, during difficult times, it is tough to see the bigger picture and remain positive about what is happening around you. Whether it is in our professional or personal lives, at our job or in our homes, we encounter moments where we can't "see the forest." And when our optimism is overshadowed by leaves of pessimism and branches of despair, it can feel as if the forest has overtaken us. But all is not lost when this happens. These instances require us to dig...

While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of "The Current," learn how contagion-CLEAN was able to launch their business so quickly and add new customers in a short time frame. ...

Last month, 898 Marketing helped Greenwood Chevrolet in Austintown launch their new "Extra Mile Stories" campaign, which featured real Greenwood customers telling their stories. Learn more about how Greenwood went the Extra Mile for Eric, Kim, Kayla, and Louis: Family comes first at Greenwood, and no one understands that like Eric Rothbauer. Eric has been driving Chevrolet vehicles for the past 20 years, and now his four children are driving Chevys as well. Eric said he goes to Greenwood because, “They help you, not sell you.” For the past decade, Eric has worked with Tim DeMain to find the right vehicles...

Over the past year, 898 Marketing’s internship program has given over a dozen local college students the opportunity to gain first-hand experience with a variety of clients across a wide range of industries. The summer class brings two returning and three new faces to 898 Marketing with everyone looking to expand their experience and knowledge while growing personally and professionally. “This year has been very different for college students across the country. COVID-19 has taken away many internship opportunities, preventing them from gaining valuable experience in their field and applying their education all while learning in a real world setting,” said Jeff...

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...

If you only know two things about the staff at 898 Marketing, it should be that we love the Youngstown community and we’re totally obsessed with food. It’s not uncommon to hear, “what should we do for lunch,” within an hour or two of coming into work (and sometimes, even the day before). Usually Brady hasn't even finished his morning bagel before the lunch discussions start. That’s where the idea for 89Ate was born. It’s an opportunity for us to feature the amazing local restaurants that we love while giving in to our foodie desires. On Main Street, just past downtown...