New Competitors Take on Advertising During the Big Game
The COVID-19 pandemic has touched all aspects of our daily lives. The sports world is no different. All of the major sports leagues have taken unprecedented steps to create a stage to showcase their sports. Now the biggest stage in sports, the NFL championship game, is being affected by financial uncertainty. The uncertainty has many large corporations worried, as many …
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What the NFL Can Teach Us About Content Atomization
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brusu
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January 27, 2020
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Blogs, Content Marketing, Digital Advertising, Marketing, Social Media, Sports Marketing, Video, Video Production
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content marketing, Sports Marketing, Video, Video Content, Video Production
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One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what …
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Youngstown Phantoms Choose 898 Marketing
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m898dev
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October 5, 2017
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Advertising, Branding, Business, Marketing, Social Media, Sports Marketing, Strategy, TV Eye Production, Video Production
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aafke loney, brand development, hockey, jeff ryznar, partnerships, social media management, Sports Marketing, strategic marketing plan, troy loney, youngstown phantoms
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898 Marketing will be the official marketing partner of the Youngstown Phantoms for the 2017-18 season.
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Dan Klamert Directs Games for 2016 Paralymics in Rio
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m898dev
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September 21, 2016
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898 Marketing, Sports Marketing, TV Eye Production, Video Production
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898 marketing, cleveland cavaliers, Cleveland Gladiators, Dan Klamert, Directing, ESPN, Fox Sports Ohio, jeff ryznar, lake erie monsters, Paralymics, Rio, Video Production
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898 Marketing Video Production Partner Directed Live Video Production Efforts for 15th Summer Paralympic Games (Youngstown, OH) September 21, 2016- Dan Klamert is no stranger to directing high profile sporting events and live, video production efforts. It is because of his accomplishments through TV Eye Productions, the video production arm of Canfield-based marketing firm, 898 Marketing, that he had the …
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Lessons in Leadership from LeBron James
The Cleveland Cavaliers proved that without great leadership, success is a much harder task.
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Free Content and Streaming Music Challenged at Grammy’s
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m898dev
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February 16, 2016
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Business, Content Marketing, Social Media, Sports Marketing, technology
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content marketing, grammys, lebron james, niche social communities, player's tribune, social media, Sports Marketing
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The music industry didn’t just challenge streaming music at the Grammys’, they challenged content EVERYWHERE.
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Perfect Play Call for Super Bowl 50 Advertisers: Multiple Screen Plays
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m898dev
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February 3, 2016
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898 Marketing, Advertising, Digital Advertising, Mobile, Sports Marketing, Uncategorized
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milt-screen experience, mobile, social media, streaming video, super bowl 50, super bowl ads, television advertising
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A multi-screen experience is becoming advertisers’ perfect audible for Super Bowl marketing efforts.
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The Price of Supporting Our Troops with Sports Marketing
Attracting the next generation of servicemen and women to protect our freedom is taking on a form of marketing with sports teams and it is getting noticed.
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