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While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of "The Current," learn how contagion-CLEAN was able to launch their business so quickly and add new customers in a short time frame. ...

Last month, 898 Marketing helped Greenwood Chevrolet in Austintown launch their new "Extra Mile Stories" campaign, which featured real Greenwood customers telling their stories. Learn more about how Greenwood went the Extra Mile for Eric, Kim, Kayla, and Louis: Family comes first at Greenwood, and no one understands that like Eric Rothbauer. Eric has been driving Chevrolet vehicles for the past 20 years, and now his four children are driving Chevys as well. Eric said he goes to Greenwood because, “They help you, not sell you.” For the past decade, Eric has worked with Tim DeMain to find the right vehicles...

This Thursday, Jeff Ryznar, Dr. Meredythe McNally-Ryznar, and the entire 898 Marketing family are going ALL-IN for a virtual Casino Night with the American Heart Association. Join us for the 2020 Tri-County Heart Ball, co-chaired by Jeff and Mimi, and experience a night of games, fun, and excitement! If you'd like more information or would like to register, click here. We hope you can join us!...

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...

We're sure at one point or another, someone has asked you the question, "What do you do?" Sometimes, rather than explaining your work and your story, it's easier to just show them. Every city, every business, and every person has a story to tell. We want to share ours with you. In "The Current," we'll be taking an opportunity to show you what our origins are, the journey we've taken to get here, and what we do inside our office walls. Above all else though, we want to talk about the role that each client, friend, and family member has played...