Video Production

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...

898 Marketing Video Production Partner Directed Live Video Production Efforts for 15th Summer Paralympic Games (Youngstown, OH) September 21, 2016- Dan Klamert is no stranger to directing high profile sporting events and live, video production efforts.  It is because of his accomplishments through TV Eye Productions, the video production arm of Canfield-based marketing firm, 898 Marketing, that he had the privilege to bring his talents to Rio, Brazil for the world to see at the 2016 Paralympics this past September 7th-18th. The Paralymics production committee searched the globe for recommendations of the top video production professionals to help assist in directing and...