898 Marketing

Another year has gone by, and with warmth and sunshine starting to roll in, it’s time for another round of spring cleaning. As you clean and organize your physical spaces, consider cleaning up your digital workspaces as well. To help you get started, here are a few tips on how to spring clean your digital workspace. Delete Old Files Regular computer use can quickly fill up your hard drive with photos, documents, and folders. Taking the time to sift through your files can free up more storage space than you realize! Of course there will always be files that you will need to...

There are many exciting things about working for a marketing agency, but one of the most enjoyable aspects is creating a complete campaign for your clients. Developing campaigns is fun, exciting, fulfilling, and generates some incredible results for the businesses you work with. Creating campaigns, though, requires a lot of hard work and collaboration between team members. To help you in developing your next marketing campaign, here are a few things you should keep in mind to make sure it runs as effectively as possible.   Have a Game Plan As with anything, it is important to have a plan of everything you...

As the digital presence of 898 Marketing's clients has grown, so, too, has our digital team. To address these digital needs, we have added Matt Daprile as a full time Digital Account Coordinator. Daprile, who is a graduate of The Ohio State University with a Bachelor of Arts and Sciences and emphasis on Strategic Communication, joins our team after completing his degree in May 2020. As a member of 898 Marketing's digital team, Daprile will assist our clients with developing digital marketing strategy, providing key analysis, and digital reporting. Matt is a former member of 898 Marketing's 2019 Summer Internship Program,...

How much would you sacrifice for others?  Would you sacrifice your wealth? Getting ahead?  Your life? We all make sacrifices.  We sacrifice time, money, resources, emotional stability, our own happiness at times, because there is a greater purpose to our lives and involvement in the decision we have discovered.  While few will pay the ultimate price with their lives, the way that Jesus is celebrated this week by Christians all over the world, the decisions we make sometimes feel like they are going to kill us.  They are difficult decisions but, as we recognize this week, those are the ones that...

As a company grows and acquires new business over time, the brand positioning and image can change. When this happens during a company’s lifespan, it could be time to consider rebranding and creating a new image for consumers to see. It’s important to carefully evaluate, identify, and strategize the reasons for changing your brand, and whether or not it makes sense to go through this process. Here are 5 reasons you should consider rebranding your business.  Reposition Your Brand As a company evolves, so does the business’ mission and beliefs. Repositioning your brand can give you the opportunity to align your company...

We all love a coffee and breakfast sandwich from Dunkin, and have our go-to order at Starbucks, but many folks may not realize that, among these popular chain coffee shops, there are so many local coffee spots that are even better. One of our personal favorites is Branch Street Coffee Roasters, which is located on Route 224 in Boardman. Branch Street is one of the most passionate coffee shops you’ll find, being committed to sharing and promoting the “coffee culture” that so many folks have come to love. Here is what we love most about Branch Street.   The team at Branch...

Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when communicating with each other or putting together a report. These shorthand acronyms have now made their way into meetings, boardrooms, strategies, and reports to show campaign performance. So, what do these acronyms mean and why are they important? Here is a short list of some of the most common acronyms we use, and what they mean.    KPI (Key Performance Indicator)  KPIs are the first thing we look at when putting...

If you’ve ever been to the 898 Marketing office, chances are you’ve heard, or even participated in, many conversations about our love of classic American barbecue. We talk constantly about good brisket, ribs, the “low-and-slow” process, and Zach’s inability to commit to purchasing his own meat smoker. Even though we do love some tasty, southern-style ‘cue, it can sometimes be tough to find in Ohio. Luckily, in a place like Youngstown, we are exposed to some of the best dining options from many unique cooking styles and backgrounds, and Barry Dyngles is at the forefront of the southern barbecue style in...

Although vacations and time off have looked a bit different over the past year, it is still important to take some time for yourself and step away from work. In a world where many of us can virtually work from our phones, it can be hard to take a step away and unplug.    Most people, including myself, find it tough to leave their work in the office and fully enjoy their time away. Unless you’re locking your phone away, having your mobile device likely means you have access to your work - which can be both a blessing and a curse!   Whether...