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Digital Marketing Acronyms to Live By

Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when communicating with each other or putting together a report. These shorthand acronyms have now made their way into meetings, boardrooms, strategies, and reports to show campaign performance. So, …

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How to Know if Your SEO is Good or Bad

This is one question our agency gets asked quite frequently, and the ­­­answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization …

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Google’s BERT Algorithm Update: How Does This Affect Searches and SEO?

If you’re an “SEO Guy” you already know, but if not, here’s what you need to know about Google’s latest update.   Just “Google” It! The phrase “Google it” has become so common in our society. In a matter of seconds, we pull out our phone, tablet, or laptop and type a question into Google to get an answer. But …

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3 Ways Content Can Build Brand Awareness

Developing and implementing quality content is time-consuming and challenging. With that being said, it can be a powerful branding tactic for small businesses to leverage. Here are three ways content marketing can build brand awareness.   Invite people in Relevant and creative content is a great way to invite consumers to your website and social media accounts to see what …

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