Google Gemini: 3 Things to Know About AI Overviews
Have you noticed something different about your Google Search results? This summer, Google Gemini, Google’s advanced AI, rolled out its newest AI tool: AI Overviews. Once dubbed “Google Search Generative Experience (SGE),” AI Overviews is the latest attempt to organize search results to “take the legwork out of searching.” Marketers everywhere are invested in this new tool, eager to attain …
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“Navigating the Future of SEO and Content Marketing in 2024” – A Webinar Hosted by Conductor Overview
In the world of digital marketing, it is important to make sure that you are constantly educating yourself on what is new. In our industry, trends phase in and out before you even get a chance to capitalize on them. At 898 Marketing, we encourage attending webinars, reading blogs, and watching YouTube content so that we can deliver the best …
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Maximizing Your Website’s Digital Impact with Web Development
Web development may sound intimidating, but with an expert team and a few special tools, your website’s digital impact can leave a lasting impression on clients. Let’s start with the basics… What is Web Development? Web development is the process of building websites, web applications, and online stores. It combines programming, design, and content creation to create a digital presence …
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Unveiling the SEO Secrets That Google Doesn’t Want You to Know
Discover SEO secrets and strategies that Google has been keeping under wraps. In this exclusive exposé, we’ll reveal tips about Search Engine Optimization (SEO) that the tech giants don’t want you to discover! Chapter 1: Cracking the Google Code – How to Outsmart the Algorithm In this chapter, we’ll delve deep into the mysterious Google algorithm and how you can …
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3 SEO Basics You Should Learn
You have probably heard the acronym SEO several times from your marketing team or agency when discussing digital marketing efforts for your brand. But what does SEO actually mean? And why should you care? Easy. Follow along with us as we detail three basics of SEO and how to learn them. 1. Search Engine Optimization (SEO) To understand SEO, you …
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The Ever-Changing Digital World
Are you evolving? Spring is a time of new life and growth— and just as nature is always evolving, we, too, need to continue to evolve, especially in the digital world. The longer you work in your career, the easier it is to stick to what you already know. The skills you’ve learned and the processes you’ve developed work well, …
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Take A Peek Behind the Curtain of Digital Advertisements
For the longest time, people followed in the steps of the Wizard of Oz, echoing the notion not to look behind the curtain when it comes to things such as advertisements or the flow of data. There was bliss in not knowing what was happening behind the scenes. With the recent surge of documentaries and docuseries, audiences have become more …
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Digital Marketing Acronyms to Live By – Updated
Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when communicating with each other or putting together a report. These shorthand acronyms have now made their way into meetings, boardrooms, strategies, and reports to show campaign performance. So, …
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How to Know if Your SEO is Good or Bad
This is one question our agency gets asked quite frequently, and the answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization …
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Intern Michael Merdich Extended Through Fall Semester
Michael Merdich, our Digital Integration Intern in the Summer Semester, has been extended through the Fall Semester as he continues pursuing his degree from Youngstown State University. During his time with us in the summer, Michael demonstrated his knowledge and talent in web development and SEO, and has earned the trust of our team and clients. He has been a …
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