Marketing Agency Green Flags: Factors to Consider When Working with an Agency
The path of choosing a marketing agency is, and should be, a unique one. All businesses prioritize their needs differently. Some businesses want to focus on running effective digital ads, while others want that aesthetic, engaging social profile. We understand that this process is challenging, so we have compiled a list of marketing agency “green flags” that your agency should …
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Transparency: The Golden Rule of Account Management
From a young age, we constantly hear from our parents and teachers alike about the importance of “The Golden Rule.” To be quite honest, I still hear it in passing from parents when I walk through the park or grocery store. There is a good reason for this, as the message is simple and applies to everyone at every age, …
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What I’ve Learned About Account Management in the Past Year
Account management is a pivotal function at a marketing agency that involves building and supporting client relationships. Account managers serves as a crucial liaison, ensuring effective communication, understanding client needs, and strategizing to deliver optimal marketing solutions. In essence, account management goes beyond transactional interactions; it is about fostering long-term partnerships. As we continue into 2024, it is important to …
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