Before interning at 898 Marketing, I never imagined that I would be able to develop such a deep and professional understanding of search engine optimization. In college, my professors provided me with a basic foundation of SEO, but they did not prepare me for the fast paced and exciting work environment that this field creates. If you are nervous about …
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Have you noticed something different about your Google Search results? This summer, Google Gemini, Google’s advanced AI, rolled out its newest AI tool: AI Overviews. Once dubbed “Google Search Generative Experience (SGE),” AI Overviews is the latest attempt to organize search results to “take the legwork out of searching.” Marketers everywhere are invested in this new tool, eager to attain …
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Discover SEO secrets and strategies that Google has been keeping under wraps. In this exclusive exposé, we’ll reveal tips about Search Engine Optimization (SEO) that the tech giants don’t want you to discover! Chapter 1: Cracking the Google Code – How to Outsmart the Algorithm In this chapter, we’ll delve deep into the mysterious Google algorithm and how you can …
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You have probably heard the acronym SEO several times from your marketing team or agency when discussing digital marketing efforts for your brand. But what does SEO actually mean? And why should you care? Easy. Follow along with us as we detail three basics of SEO and how to learn them. 1. Search Engine Optimization (SEO) To understand SEO, you …
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As 898 has experienced tremendous growth over the past year, so, too, have our clients’ digital needs. To address this, Ryan Peplowski has shifted positions from Digital Integrations Specialist to Digital Marketing Manager. With this promotion, Ryan will go from a web development role to a more managerial position, handling optimization and strategic digital development. His duties as Digital Marketing …
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This is one question our agency gets asked quite frequently, and the answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization …
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Michael Merdich, our Digital Integration Intern in the Summer Semester, has been extended through the Fall Semester as he continues pursuing his degree from Youngstown State University. During his time with us in the summer, Michael demonstrated his knowledge and talent in web development and SEO, and has earned the trust of our team and clients. He has been a …
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If you’re an “SEO Guy” you already know, but if not, here’s what you need to know about Google’s latest update. Just “Google” It! The phrase “Google it” has become so common in our society. In a matter of seconds, we pull out our phone, tablet, or laptop and type a question into Google to get an answer. But …
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