Writing Press Releases 101

Kelly Fertig
April 24, 2024
898 Marketing, Blogs, Branding, Strategy
kelly fertig, Media and Communications, Press Releases
0 Comments

As Media & Communications Manager, one of the biggest responsibilities of my job is writing press releases for not only our clients but also for 898 Marketing. From opening our new office to hiring new employees to gaining new clients, the news never stops around here. One of the challenges many businesses face is spreading the word about events, sales, …

What to Expect When Marketing to Gen Alpha

Lexi Marco
April 10, 2024
Blog, Strategy
Generation Alpha, marketing strategy, Marketing Styles
0 Comments

Let’s talk about Marketing to Gen Alpha… It seems as if we just started to get our footing when it comes to engaging with Gen Z. Now, it’s time to begin tackling the understanding of a brand new consumer audience— Generation Alpha. Marketing to gen alpha will be a different from any other group we’ve seen. Let’s dive in. What …

If You Build It, They Won’t Come… Not Without an Invitation

Kelly Fertig
May 20, 2021
898 Marketing, Blogs, Strategy
communications, kelly fertig, media relations, press coverage
0 Comments

I love baseball. I know that’s not something you hear very often these days, and, trust me, I have my issues with how it’s being played right now. But it’s my favorite sport, and my love for baseball includes movies about it, especially the classic, Field of Dreams. Kevin Costner hearing voices in his corn field encouraging him to plow …

How to Know if Your SEO is Good or Bad

Ryan Peplowski
September 16, 2020
Advice, Blogs, Content Marketing, Marketing, SEO, Strategy
898 marketing, Ryan Peplowski, SEO
0 Comments

This is one question our agency gets asked quite frequently, and the answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization …

The Current, Episode 8 – Finding a Solution to a New Problem in the Market

898 Marketing Staff
July 27, 2020
Branding, Business, Content Marketing, Customer Relationships, Jeff Ryznar, Strategy, technology, The Current, Video, Video Production, Web Development, Website
0 Comments

While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of “The Current,” learn how contagion-CLEAN was able to launch …

Maximize Your Productivity While Working From Home

Cailyn Chrystal
March 17, 2020
898 Marketing, Blogs, Strategy
898 marketing, cailyn chrystal, working from home
0 Comments

As many companies begin to require their employees to work from home due to the spread of the Coronavirus, people may find themselves taking on a brand new challenge: working from home. While working from home has its perks, it isn’t all about staying in your PJ’s all day and streaming your favorite shows as you work. It can be …

3 Things Young People Look For in an Employer

Zach Patton
January 31, 2020
898 Marketing, Advice, Blogs, Branding, Business, Strategy
employment, job, millennials
0 Comments

I have been a full-time employee at 898 Marketing for 6 months now, which is absolutely crazy to me. If you add in the time I’ve spent here as an intern, it will total up to around 9 months, and I am incredibly thankful to be a part of this team and company. Being here for this amount of time …