Marketing

This is one question our agency gets asked quite frequently, and the ­­­answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization (SEO) the process of increasing the quantity and quality of traffic and quality of your website through organic searches on search engines such as Google according to Moz SEO). In this post, I’m going to talk about how you can...

I’m not a person who likes to acknowledge or discuss losses. I have an older brother, and sports and competition were a huge part of my childhood. I hate to lose. I don’t like participation trophies, and I don’t believe the philosophy that you play to have fun. To quote one of my favorite Twitter follows, former ESPN analyst and current Arizona State head football coach, Herman Edwards, “You play to win the game!”    A few months ago, I submitted several entries on behalf of our agency to Ad Age’s Small Agency Awards. We entered categories including Best Agency and Best...

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...