Find the Best Fit: In-House or Outsourced Marketing Services
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Sarah Crowe
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August 20, 2025
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Blogs, 898 Marketing
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Every successful business survives off of a strong marketing strategy, and depending on the company, the team behind every one of these strategies can differ greatly. Companies often rely on one of two groups of people to develop strategy: their in-house marketing department or an outside marketing agency. Many companies have a hard time distinguishing which of these sources would …
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First Impressions Matter in Business
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Cailyn Chrystal
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August 11, 2025
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Advice, Blogs, Business, Cailyn Chrystal, Customer Relationships, Marketing, Strategy, Website
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branding, business tips, cailyn chrystal, content marketing, first impressions, humanization, marketing psychology, marketing strategies, research, social media, Steel City Anesthesia, vertex planning partners, website design
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Here are four ways to make sure your brand makes a memorable first impression
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SERP Features 101: Understanding How to Use SERP Features to Your Advantage
In the world of digital marketing, the term “SERP features” gets thrown around frequently. So what are they, and how do they directly impact your company’s rankings? SERP stands for Search Engine Result Page; therefore, SERP features are elements on a SERP that help users find answers to their searches quickly. Let’s unpack what elements qualify as SERP Features and …
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Customer Testimonials: Letting Your Customers Tell Your Story
In our office, we constantly stress the power of storytelling. To paraphrase our company president, Jeff Ryznar, it’s why people watch movies, read books, and is one of the most powerful marketing tools you can use. Simply put, customers enjoy hearing stories about your company, rather than the price of your product or service and what it can do for …
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How to Make Personal Connections Through Video Marketing
Any business owner, salesperson, or marketer will tell you that the best way to sell your product or service is to connect with your customers. Building strong customer relationships founded on personal connection and trust leads to greater customer retention and referral for your business. But how do you effectively build relationships with customers in a time where there is …
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The Power of Connected TV (CTV) Advertising
Connected TV (CTV) has gained much traction nationally in the digital marketing landscape, allowing advertisers to reach their audience with video content on Smart TVs and Over-the-Top Television (OTT) devices such as Amazon FireSticks, gaming consoles, and more. CTV is used for pre-recorded shows and live events. This leads to the question: is there a ceiling with CTV? We can …
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Writing Press Releases 101
As Media & Communications Manager, one of the biggest responsibilities of my job is writing press releases for not only our clients but also for 898 Marketing. From opening our new office to hiring new employees to gaining new clients, the news never stops around here. One of the challenges many businesses face is spreading the word about events, sales, …
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Tips for a Successful Internship Experience
Beginning an internship can be a very daunting task, especially if you have not worked in a professional setting before. Many people are nervous they won’t know what to do on their first day, or that they aren’t qualified for the role. This is now my second semester interning at 898 Marketing, and I was privileged to be asked to …
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5 Easy Video Ideas to Promote Your Business
Video content has completely taken over social media with the rise of platforms like TikTok, and features like Reels and Stories on Instagram. It’s no secret that video is the best way to promote your business and tell your story online, but for many, creating video content can be intimidating. If you don’t know where to start, here are 5 …
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The Psychology of Color in Branding
At one point or another, I’m sure you have heard or used the phrase, “You only have one chance to make a first impression.” What you may not have known, though, is that it applies to more than just meeting someone for the first time. As a business, your logo and brand are the first thing people recognize about you, …
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