Customer Testimonials: Letting Your Customers Tell Your Story
In our office, we constantly stress the power of storytelling. To paraphrase our company president, Jeff Ryznar, it’s why people watch movies, read books, and is one of the most powerful marketing tools you can use. Simply put, customers enjoy hearing stories about your company, rather than the price of your product or service and what it can do for …
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Transparency: The Golden Rule of Account Management
From a young age, we constantly hear from our parents and teachers alike about the importance of “The Golden Rule.” To be quite honest, I still hear it in passing from parents when I walk through the park or grocery store. There is a good reason for this, as the message is simple and applies to everyone at every age, …
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Tips for an Effective Marketing Campaign
There are many exciting things about working for a marketing agency, but one of the most enjoyable aspects is creating a complete campaign for your clients. Developing campaigns is fun, exciting, fulfilling, and generates some incredible results for the businesses you work with. Creating campaigns, though, requires a lot of hard work and collaboration between team members. To help you …
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What I’ve Learned About Account Management in the Past Year
Account management is a pivotal function at a marketing agency that involves building and supporting client relationships. Account managers serves as a crucial liaison, ensuring effective communication, understanding client needs, and strategizing to deliver optimal marketing solutions. In essence, account management goes beyond transactional interactions; it is about fostering long-term partnerships. As we continue into 2024, it is important to …
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