898 Marketing Adds Gianna Cifalde as Social Media Coordinator

Over the last two years, 898 Marketing has experienced tremendous growth, in terms of both employees and clients. To help accommodate this growth, 898 has hired three new employees to start the New Year, the first of which being Gianna Cifalde. Gianna will be taking on the role of Social Media Coordinator. Her responsibilities as part of this position include …

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the current content atomization

The Current, Episode 6 – Content Atomization

Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!

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3 Reasons Why Video Content Can Be Effective for Your Social Media Channels

As marketers, we are all familiar with social media and the role it plays in our day-to-day work.  We must be well versed in trends and understand the strategies that come with executing effective social media marketing strategies.  One aspect of social media marketing that has become more popular recently (and isn’t slowing down) is video content. You don’t need …

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Spring Clean your Marketing Strategy

The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub …

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