Dissecting the Impact of Social Media Over Time

Unlocking the Social Media Time Capsule In the same way a time capsule holds a snapshot of a specific moment in history, social media has become a living, breathing digital archive of our cultural and technological shifts. From the early days of MySpace and Facebook to the current dominance of TikTok and Instagram, the impact of social media has continuously …

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6 Types of Advertising That Drive Results for Your Brand

In today’s competitive environment, advertising is more crucial than ever. Brands are constantly vying for attention in a crowded marketplace, and choosing the right mix of advertising channels can make all the difference in a campaign’s success. So, what types of advertising are beneficial to your business? At 898 Marketing, we offer a comprehensive range of advertising solutions to help …

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Is Social Media Marketing Helpful?

The difference between social media for engagement and social media for sales While setting up a social media account and posting once a week sounds simple enough, social media marketing can actually be quite difficult to understand and align with your goals. Let’s dive into how social media marketing can be both greatly successful and wildly frustrating for brands trying …

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social media ads

How to Create Successful Social Media Ads: Purpose, Creative & Audience

Picture it… You’re scrolling through social media, you’re pressing “like” on your coworker’s newest photo of their 2nd grader, double tapping on the cute picture of your friend’s dog, mindlessly scrolling past ads— wait, what? Those social media ads you just scrolled past, maybe even liked, were meant for you. Yes, you! Those ads were designed to blend in enough …

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tiktok, social media, iPhone

Frost Buddy – A TikTok Case Study

Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant engagement and uploads to see any kind of success. What can businesses do to launch and maintain a TikTok account? In my opinion, the answer is to keep it …

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the current content atomization

The Current, Episode 6 – Content Atomization

Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!

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3 Reasons Why Video Content Can Be Effective for Your Social Media Channels

As marketers, we are all familiar with social media and the role it plays in our day-to-day work.  We must be well versed in trends and understand the strategies that come with executing effective social media marketing strategies.  One aspect of social media marketing that has become more popular recently (and isn’t slowing down) is video content. You don’t need …

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Spring Clean your Marketing Strategy

The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub …

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