Gruden, Griffin, Tressel, Griese, Toomer, Manningham to Headline Lake Club Celebrity Golf Event Benefiting “Big Game Rivalry” Alumni

The Lake Club will host a celebrity golf scramble event Aug. 30-31 featuring more than 50 notable alumni athletes and celebrities from the Ohio State University and University and Michigan aimed at raising money for Beyond the Goal Line and The Football Alumni of Michigan, two charities that provide financial and other support to alumni football players in times of …

Continue Reading
summer marketing strategy blog header with palm trees

Beat the Summer Slump: Using Q3 to Enhance Your Summer Marketing Strategy

The Season is Heating Up…But is Your Summer Marketing Strategy? If you’ve ever watched your engagement dip the moment summer hits, you’re not imagining things. Vacations pile up, inboxes go unread and social feeds get a lot more beach photos and a lot less brand content. It’s tempting to pull back your marketing budget along with everyone else’s attention span. …

Continue Reading
SERP Features 101: Understanding How to Use SERP Features to Your Advantage

SERP Features 101: Understanding How to Use SERP Features to Your Advantage

In the world of digital marketing, the term “SERP features” gets thrown around frequently. So what are they, and how do they directly impact your company’s rankings? SERP stands for Search Engine Result Page; therefore, SERP features are elements on a SERP that help users find answers to their searches quickly. Let’s unpack what elements qualify as SERP Features and …

Continue Reading

How to Segment An Email List: A Marketing Expert’s Secret

Have you ever woken up to an email about a product that you never purchased but you were just talking about recently with a friend? It felt like your phone was almost listening to you. This super savvy marketing strategy is the key to unlocking more customers with little cost. If you’re wondering how to segment an email list in …

Continue Reading
SEO blog header

Understanding Local SEO for Small Businesses: How to Dominate Search Results

Your Small Business Can Make a Huge Impact In an evolving digital world, visibility that builds brand awareness is crucial for local businesses. Search engine optimization (SEO) efforts—like improving your website’s ranking on Google, updating your Google Business Profile and appearing on the Local Map Pack—are key to getting in front of target consumers. However, it may be hard to …

Continue Reading
tiktok, social media, iPhone

Frost Buddy – A TikTok Case Study

Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant engagement and uploads to see any kind of success. What can businesses do to launch and maintain a TikTok account? In my opinion, the answer is to keep it …

Continue Reading

Innovate or Die.

How are you innovating your marketing efforts? Here at 898 Marketing, we have a recurring book club in which one of our team members chooses a book that the rest of the team reads. Our most recent book was “Ride of A Lifetime,” by Bob Iger. In the book, Iger talks about the need to innovate saying, “there’s no innovation …

Continue Reading

Recent Comments

    Recent Comments