25 Feb The Current Episode 6- Content Atomization
Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!...
27 Jan Client Spotlight- Greenwood Chevrolet in Austintown and Hubbard Recognized as Green Dealers
Things are off to a great start for Greenwood Chevrolet in 2020, as they have received a Green Dealer Recognition by Green Dealer Support. The Hubbard and Austintown locations are the only dealerships in the area to be recognized as Green Dealers, and this is the third straight year that they have received the certification. They are the only dealerships in the area to receive the Green Dealer Recognition. Greenwood Chevrolet has instituted several changes in order to promote sustainability in their dealerships and community. Since first receiving the certification three years ago, the dealerships have installed LED lights throughout the...
17 Jan Google’s BERT Algorithm Update: How Does This Affect Searches and SEO?
If you’re an "SEO Guy" you already know, but if not, here's what you need to know about Google’s latest update. Just "Google" It! The phrase "Google it" has become so common in our society. In a matter of seconds, we pull out our phone, tablet, or laptop and type a question into Google to get an answer. But what do we type into the search bar? Often times we are typing a short phrase posed as a question looking to get an answer as quickly as possible. Google’s new algorithm aims to take into account natural language and the context of...
09 Jan 5 Professional Resolutions for 2020
Well, it’s that time of year again. The holiday season has ended and it’s time to wipe the slate clean and start a brand new year. Many people look at the beginning of the new year as a time to hit the reset button and start fresh with new goals and resolutions. With 2020 off and running, you’ve likely already started on the resolutions you’re hoping to keep throughout the year. They may be things like getting back to the gym, or calling your Mom more, but what about resolutions that pertain to your professional life? If you haven’t compiled...
18 Dec Tuesdays With Ryz- Lessons in Leadership from Darth Vader
Ruthless. Evil. Aggressive. Arrogant. Destructive. Sith Lord. And those are things I am called before lunch at my office! (jk) As the final installment of the Star Wars saga releases this week, much to the delight of Brady, Ryan, Bill, and me in our office, we all are trying to guess and figure out if we will see one character again. No, he doesn’t have a beard that is long and white, suit that’s red and cap on head. He’s got a cape that’s long and black, part machine, and helmet on head. Darth Vader is not only the most complicated and...
11 Dec Bill Rusu, Pebble Join 898 Marketing
As of November, 898 Marketing has acquired Pebble, a local media and content company. In addition to acquiring Pebble, 898 has also added Bill Rusu, Pebble’s owner and founder, as its Content Marketing Manager. Rusu will be spearheading the creation and production of quality video content for 898 Marketing and its list of clients, which can be spread across multiple media channels. A graduate of Youngstown State University, Rusu brings experience and a passion for the Youngstown area, both of which are evidenced in his “Shop Local Mahoning Valley” series with Pebble. Rusu’s addition also includes increased video content for 898...
11 Dec 898 in the Community- Catholic Charities’ Giving Tree
Christmas is all about giving, and 898 Marketing has embraced the season’s meaning by adopting a family from Youngstown Catholic Charities’ Giving Tree. As part of the Giving Tree, 898 Marketing will purchase gifts for a family in need this holiday season. Each 898 Marketing team-member will be participating, hoping to make this family’s Christmas as amazing as possible by giving gifts or money donations. A huge thank you to Brady Sklenar, our Digital Integration Specialist, who was able to organize everything for us. ...
07 Dec 3 Reasons Why Video Content Can Be Effective for Your Social Media Channels
As marketers, we are all familiar with social media and the role it plays in our day-to-day work. We must be well versed in trends and understand the strategies that come with executing effective social media marketing strategies. One aspect of social media marketing that has become more popular recently (and isn’t slowing down) is video content. You don’t need to look much further than sites like YouTube to see how critical videos are in today’s marketing landscape. While photos and text are certainly effective strategies and should always be used, video has been on a steady ascent in popularity...
27 Nov 4 Reasons to be Thankful for Social Media
The turkey is roasting, the potatoes are mashed, and your family is dressed to the nines ready to stay home and eat all day. Yes, you guessed it, it’s Thanksgiving! As you gather around the dinner table and think of the long list of things you’re thankful for, family, health, your career and other important parts of life likely top your list. One thing that probably doesn’t come to mind is social media. Now, I don’t mean you should talk about how thankful you are that the picture you posted of your dog dressed as a turkey got a record...
14 Nov A Blog About…Blogs
Have you ever had a task to complete with a deadline and directive and consistently hit roadblocks that stopped you along the way? No matter what you try, you become easily distracted and find yourself going back to this assignment over and over without much progress. I have… this blog. This is the fifth topic I started blogging about. I’ve moved from media planning to marketing strategies to holiday advertising. I’ve been easily distracted by other work and client emails, decorating the office for Christmas and dozens of other conversations that take place in our office on a daily basis, which...