As social media has grown, so have the influencers and advertisers, which has given rise to a new online promotion style: the micro-influencer. They are almost universally defined as individuals with a reach of about 1k-50k followers, and who create content for a specific niche audience, such as sports, fitness, or cooking....
How a collection of sneakers serves as both a reward and motivation to achieve more...
In a world where marketing is constantly changing and advancing, it can be hard to keep up with the latest trends and tactics. Take a look at why we think word of mouth marketing is still important....
JAC Management Group chooses 898 Marketing as the official marketing partner of Y Live, the first-ever outdoor concert in Youngstown State University’s Stambaugh Stadium....
Five Takeaways from DOYO Live Marketing and Interactive Design Conference in Youngstown, Ohio....
As many Americans celebrate St. Patrick’s Day, many brands also use the holiday to jump in on the Irish fun. As they say, everyone’s Irish on St. Patrick’s Day!...
Marketers use Halloween to have fun and shake up their traditional marketing....
Fall can be a great time to evaluate how your social media strategy is going...
A recap from Youngstown's first ever digital conference....
Understanding colors influence on marketing is becoming more important for brands....