SERP Features 101: Understanding How to Use SERP Features to Your Advantage

SERP Features 101: Understanding How to Use SERP Features to Your Advantage

In the world of digital marketing, the term “SERP features” gets thrown around frequently. So what are they, and how do they directly impact your company’s rankings? SERP stands for Search Engine Result Page; therefore, SERP features are elements on a SERP that help users find answers to their searches quickly. Let’s unpack what elements qualify as SERP Features and …

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How to Segment An Email List: A Marketing Expert’s Secret

Have you ever woken up to an email about a product that you never purchased but you were just talking about recently with a friend? It felt like your phone was almost listening to you. This super savvy marketing strategy is the key to unlocking more customers with little cost. If you’re wondering how to segment an email list in …

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Understanding Local SEO for Small Businesses: How to Dominate Search Results

Your Small Business Can Make a Huge Impact In an evolving digital world, visibility that builds brand awareness is crucial for local businesses. Search engine optimization (SEO) efforts—like improving your website’s ranking on Google, updating your Google Business Profile and appearing on the Local Map Pack—are key to getting in front of target consumers. However, it may be hard to …

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tiktok, social media, iPhone

Frost Buddy – A TikTok Case Study

Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant engagement and uploads to see any kind of success. What can businesses do to launch and maintain a TikTok account? In my opinion, the answer is to keep it …

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Innovate or Die.

How are you innovating your marketing efforts? Here at 898 Marketing, we have a recurring book club in which one of our team members chooses a book that the rest of the team reads. Our most recent book was “Ride of A Lifetime,” by Bob Iger. In the book, Iger talks about the need to innovate saying, “there’s no innovation …

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digital marketing campaigns, online shopping, cart

Digital Marketing Campaigns: What’s Worth the Wait?

Last year, I shamelessly ordered an Iron Man Helmet with voice commands and motorized faceplates. Who wouldn’t want it? After multiple delays and a predetermined six to eight month waiting period, the helmet arrived after 11 months. So, what’s the lesson here? Good digital marketing campaigns make the product worth the wait. Social media has the potential to catapult brands …

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social media

3 Benefits of Using Social Media for Your Business

Are you using social media to your advantage? If you’re not using social media to promote your business, you may be missing out on opportunities to hit your target audience, promote organically and engage with your consumers. Social media can often be thought of as “trendy” or only good for a niche audience; however, social media is here to stay …

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Kids Say the Smartest Things- PSA from Mahoning County Public Health

Kid’s say the smartest things sometimes, don’t they? This holiday season, we teamed up with Mahoning County Public Health to share what kids have to say about the Coronavirus, wearing a mask, and keeping a safe physical distance. For more videos from this series, head to Public Health’s Facebook page. We hope you have a safe and healthy holiday!

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