What I’ve Learned About Account Management
Navigating Account Management in 2024 Account management is a pivotal function that involves building and supporting client relationships. Account managers serve as a crucial liaison, ensuring effective communication, understanding client needs, and strategizing to deliver optimal solutions. In essence, account management goes beyond transactional interactions; it is about fostering long-term partnerships. With 2024 in front of us, it is important …
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3 Ways to Make Your Summer Marketing a Big Splash
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Lexi Marco
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July 12, 2023
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Summer is the perfect time to try the latest trends to promote your business and reach new audiences. Not sure where to start? Let us help! Here are three ways to make sure your summer marketing campaigns the talk of every summer party this season. 1. It’s O.K. to Be Playful — Find a Pun and Run With It Who …
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Frost Buddy – A TikTok Case Study
Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant engagement and uploads to see any kind of success. What can businesses do to launch and maintain a TikTok account? In my opinion, the answer is to keep it …
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Innovate or Die.
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Bill Rusu
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May 2, 2022
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How are you innovating your marketing efforts? Here at 898 Marketing, we have a recurring book club in which one of our team members chooses a book that the rest of the team reads. Our most recent book was “Ride of A Lifetime,” by Bob Iger. In the book, Iger talks about the need to innovate saying, “there’s no innovation …
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Digital Marketing Campaigns: What’s Worth the Wait?
Last year, I shamelessly ordered an Iron Man Helmet with voice commands and motorized faceplates. Who wouldn’t want it? After multiple delays and a predetermined six to eight month waiting period, the helmet arrived after 11 months. So, what’s the lesson here? Good digital marketing campaigns make the product worth the wait. Social media has the potential to catapult brands …
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3 Benefits of Using Social Media for Your Business
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Lexi Marco
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March 24, 2022
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Are you using social media to your advantage? If you’re not using social media to promote your business, you may be missing out on opportunities to hit your target audience, promote organically and engage with your consumers. Social media can often be thought of as “trendy” or only good for a niche audience; however, social media is here to stay …
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Kids Say the Smartest Things- PSA from Mahoning County Public Health
Kid’s say the smartest things sometimes, don’t they? This holiday season, we teamed up with Mahoning County Public Health to share what kids have to say about the Coronavirus, wearing a mask, and keeping a safe physical distance. For more videos from this series, head to Public Health’s Facebook page. We hope you have a safe and healthy holiday!
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Tuesdays With Ryz: See the Forest Through the Trees
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Jeff Ryznar
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July 28, 2020
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It is hard to see the forest for the trees, isn’t that the saying? The fact that, during difficult times, it is tough to see the bigger picture and remain positive about what is happening around you. Whether it is in our professional or personal lives, at our job or in our homes, we encounter moments where we can’t “see …
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Staying Creative While Working From Home
Wake up, roll out of bed, pour your morning coffee, and get to work! At first, working from home sounded like a dream come true. As a graphic designer I thought it would be easy to transition from working in the office to working remotely, but it has turned out to be a bit more challenging than I thought. An …
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Client Spotlight- Greenwood Chevrolet in Austintown and Hubbard Recognized as Green Dealers
Things are off to a great start for Greenwood Chevrolet in 2020, as they have received a Green Dealer Recognition by Green Dealer Support. The Hubbard and Austintown locations are the only dealerships in the area to be recognized as Green Dealers, and this is the third straight year that they have received the certification. They are the only dealerships …
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