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Spooky season is here, and there’s no better way to switch up your marketing strategy than with some Halloween-inspired flare.  Halloween is one of the most popular holidays every year, with people of all ages dressing up to celebrate. You’ll also find plenty of parties and Halloween-themed events for people to attend and celebrate.  Since everyone is undoubtedly in the Halloween spirit throughout October, it is the perfect time to take advantage and make your company’s marketing strategy a little more creepy. Here are just a few ways to get rid of the trick, and make your marketing strategy a...

Graphic design is “the art or profession of using design elements, such as typography and images, to convey information or create an effect.” Most people are visual consumers. Graphic design plays a huge role in the business' market plan ranging from message delivery to user experience. When we see graphics, our brains store the details in two ways: one verbal and visual. This increases the individual's chance of remembering the information of the business.    The Power of Persuasion It takes only a few seconds for individuals to build a bond with a brand. Graphic design is the art of persuasion, making the...

Developing and implementing quality content is time-consuming and challenging. With that being said, it can be a powerful branding tactic for small businesses to leverage. Here are three ways content marketing can build brand awareness.   Invite people in Relevant and creative content is a great way to invite consumers to your website and social media accounts to see what your company is about. Just “Google it” is a common phrase we hear these days. By developing content you can create an online door for users to come through and learn about products, services, and your brand's style. According to Havas Group’s 2017...

Event Marketing is a promotional- marketing strategy that gives a company direct interaction with its customers at special events like fairs, sporting events, and community events. The purpose of event marketing is for a company to use their experiences to teach potential or current customers about the products, services, or the company itself. Today, many marketers don’t think event marketing is still important. Instead many assume that digital marketing has taken over. That is not true, event marketing still has a very important purpose and is key for any business’s marketing efforts.    Why is Event Marketing Important?  Today, customers love to build...

With nearly 1 billion (Yes, BILLION!)  monthly active users, Instagram is undoubtedly one of the most popular social media networks, and is not going anywhere anytime soon. What started as a place to share filtered photos of you and your friends on a night out or a cute snap of your goldendoodle, has turned into an incredible marketing tool for businesses in industries of all kinds. It’s a fun way to share some background about your brand through images that tell your story.  Instagram has had some major changes over the past few years, and it seems like there is a...

As social media has grown, so have the influencers and advertisers, which has given rise to a new online promotion style: the micro-influencer. They are almost universally defined as individuals with a reach of about 1k-50k followers, and who create content for a specific niche audience, such as sports, fitness, or cooking....