tiktok, social media, iPhone

Frost Buddy – A TikTok Case Study

Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant engagement and uploads to see any kind of success. What can businesses do to launch and maintain a TikTok account? In my opinion, the answer is to keep it …

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Innovate or Die.

How are you innovating your marketing efforts? Here at 898 Marketing, we have a recurring book club in which one of our team members chooses a book that the rest of the team reads. Our most recent book was “Ride of A Lifetime,” by Bob Iger. In the book, Iger talks about the need to innovate saying, “there’s no innovation …

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digital marketing campaigns, online shopping, cart

Digital Marketing Campaigns: What’s Worth the Wait?

Last year, I shamelessly ordered an Iron Man Helmet with voice commands and motorized faceplates. Who wouldn’t want it? After multiple delays and a predetermined six to eight month waiting period, the helmet arrived after 11 months. So, what’s the lesson here? Good digital marketing campaigns make the product worth the wait. Social media has the potential to catapult brands …

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social media

3 Benefits of Using Social Media for Your Business

Are you using social media to your advantage? If you’re not using social media to promote your business, you may be missing out on opportunities to hit your target audience, promote organically and engage with your consumers. Social media can often be thought of as “trendy” or only good for a niche audience; however, social media is here to stay …

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MCPH_COVID_PSA_KIds

Kids Say the Smartest Things- PSA from Mahoning County Public Health

Kid’s say the smartest things sometimes, don’t they? This holiday season, we teamed up with Mahoning County Public Health to share what kids have to say about the Coronavirus, wearing a mask, and keeping a safe physical distance. For more videos from this series, head to Public Health’s Facebook page. We hope you have a safe and healthy holiday!

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Digital marketing agency - staying creative

Staying Creative While Working From Home

Wake up, roll out of bed, pour your morning coffee, and get to work! At first, working from home sounded like a dream come true. As a graphic designer I thought it would be easy to transition from working in the office to working remotely, but it has turned out to be a bit more challenging than I thought. An …

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Green_Dealer_Certification

Client Spotlight- Greenwood Chevrolet in Austintown and Hubbard Recognized as Green Dealers

Things are off to a great start for Greenwood Chevrolet in 2020, as they have received a Green Dealer Recognition by Green Dealer Support. The Hubbard and Austintown locations are the only dealerships in the area to be recognized as Green Dealers, and this is the third straight year that they have received the certification. They are the only dealerships …

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