content marketing Tag

Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!...

One of the biggest challenges in executing a strong content marketing strategy centers around the difficulty of creating content. You need to post with frequency and consistency, but how can you possibly create that much content? Especially with the rise of video content marketing this type of strategy can represent an enormous investment in time, creativity, and money. But what if it didn't have to? That's where the concept of content atomization comes in, a term created by Todd Defen of SHIFT Communications. Content atomization means, “taking a strong content marketing platform or theme, and executing it in many, strategically...