Jeff Ryznar

"Regrets, I have a few. But then again, too few to mention."  More than 50 years ago, Frank Sinatra uttered these words, which have been immortalized in his song, "My Way." And while you may have heard it a time or 10 at retirement events, memorials or even as a random song playing on your Pandora station, these words are something that rings true for everyone.  Regrets are something we all deal with, some more than others.  And when someone says they have no regrets, you can call bullshit on them.  We all have regrets and, for some of us, the...

Life. It is the most precious and fragile thing on this earth. Every day we wake up and face the day ahead, not knowing the events that will transpire. These events can make us as equally as it can totally break us down. We don't know what the day will bring, nor if we will have another day after it is over. As I, like most people, come to grips in my own ways with the shocking news of the tragic helicopter accident that took the life of one of the all-time greatest basketball players, Kobe Bryant, along with his 13-year...

As the nation celebrates the legacy and the dream of Dr. Martin Luther King, Jr. this week, we are reminded how the impact and the efforts of one individual can inspire change.  While we may think Dr. King's efforts were on a greater scale than any one of us could possibly deliver, his actions remind us that we are not just here to be silent.  We are here to make a difference in everything we do.  We are here to help.  Everyday we have a dream of being better, doing better and providing better for ourselves and each other.  The gift...

Leveraging the media is an underrated promotional tool when it comes to marketing. It is crucial to cultivate strong media relationships, and use those connections to support successful PR campaigns. In this episode of "The Current," take a ride with Jeffrey Ryznar as he gives you tips on utilizing your media partnerships to help your marketing campaigns....

[embed]https://www.youtube.com/watch?v=-PiRg7AvM5Y[/embed] I have always loved Bugs Bunny.  He is one of the most complicated and entertaining cartoon characters.  While he can never quite find his ways to Albuquerque, his wit, comedic timing and, honestly, some what arrogance, creates a Yin and Yang type personality that entertains, educates and, in some cases, root agains. One of my favorite Looney Tunes episodes has always been the one where he portrayed a matador going up against the vicious bull.  Even watching it today, I am still laughing and smiling like a kid, but also seeing how helpful it actually is in understanding the decisions we...