Tuesdays With Ryz- Quicksand

This weekend, my daughter, Maeryn (8), played in her second “green dot” tennis tournament.  Now, as an 8-year old playing in this division, she is playing against girls who are almost all 10-11 years old.  While she possesses more of her mother’s determination, looks, intelligence, focus, athletic ability…you get the idea…she is only 8 and this is one of the first …

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898 Marketing The Current, Episode 8

The Current, Episode 8 – Finding a Solution to a New Problem in the Market

While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of “The Current,” learn how contagion-CLEAN was able to launch …

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A Full House for the 2020 Virtual Heart Ball

This year’s Tri-County Heart Ball, presented by the American Heart Association and co-chaired by Jeff Ryznar and Dr. Meredythe McNally-Ryznar, was an absolute success despite being moved to Zoom due to the COVID-19 pandemic. Even though it was presented virtually, over 1,000 people tuned into the Heart Ball, which was Las Vegas-themed. The “Casino Night” featured a variety of entertainment …

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Tuesdays with Ryz- Times Like These

It’s hard to find the words to describe what we are going through. This is crazy, right?  The uncertainties we all are facing together are the likes of which can only be seen in movies or science fiction shows.  We are the stars of our own episode of “The Twilight Zone,” and we literally cannot change the channel, we cannot …

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Tuesdays with Ryz- Regrets

“Regrets, I have a few. But then again, too few to mention.”  More than 50 years ago, Frank Sinatra uttered these words, which have been immortalized in his song, “My Way.” And while you may have heard it a time or 10 at retirement events, memorials or even as a random song playing on your Pandora station, these words are something …

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Tuesdays with Ryz- Kobe Bryant and Life’s Fragility

Life. It is the most precious and fragile thing on this earth. Every day we wake up and face the day ahead, not knowing the events that will transpire. These events can make us as equally as it can totally break us down. We don’t know what the day will bring, nor if we will have another day after it …

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The Current, Episode 3- Leveraging the Media

Leveraging the media is an underrated promotional tool when it comes to marketing. It is crucial to cultivate strong media relationships, and use those connections to support successful PR campaigns. In this episode of “The Current,” take a ride with Jeffrey Ryznar as he gives you tips on utilizing your media partnerships to help your marketing campaigns.

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The Bull or the Matador

Tuesdays with Ryz: Are You a Bull or a Matador?

I have always loved Bugs Bunny.  He is one of the most complicated and entertaining cartoon characters.  While he can never quite find his ways to Albuquerque, his wit, comedic timing and, honestly, some what arrogance, creates a Yin and Yang type personality that entertains, educates and, in some cases, root agains. One of my favorite Looney Tunes episodes has …

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