Branding

Over the past couple years, brands have dramatically changed the way they use social media to build a following and promote their product, service, or image. The ever-changing digital world continues to bring new features to different social platforms to enhance the way marketers use the sites. In addition to traditional posts, we now have the option to post Stories, Reels, and IGTVs to fully get messages across. With the change of how brands use social media, also comes the change in how consumers use social, as well as what they want to see while following their favorite accounts. It...

In our office, we constantly stress the power of storytelling. To paraphrase our company president, Jeff Ryznar, it’s why people watch movies, read books, and is one of the most powerful marketing tools you can use. Simply put, customers enjoy hearing stories about your company, rather than the price of your product or service and what it can do for them. It can be difficult to find a place to start when telling a story, but one great, and effective, place to start is by letting your customers tell a story through a testimonial. Here are a few reasons why...

While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of "The Current," learn how contagion-CLEAN was able to launch their business so quickly and add new customers in a short time frame. ...

As Media & Communications Manager, one of the biggest responsibilities of my job is writing press releases for not only our clients but also for 898 Marketing. From opening our new office to hiring new employees to gaining new clients, the news never stops around here.  One of the challenges many businesses face is spreading the word about events, sales, exciting news, and everything else going on with their business. The easiest way to get information out to the local news media is with a press release. Media outlets have multiple platforms and those platforms need to have current, relevant content...

I have been a full-time employee at 898 Marketing for 6 months now, which is absolutely crazy to me. If you add in the time I’ve spent here as an intern, it will total up to around 9 months, and I am incredibly thankful to be a part of this team and company. Being here for this amount of time has led me to reflect on my start, and what drew me to 898 in the first place. After thinking about it for a while, I realized that what I valued in 898 Marketing is not unlike what others my...