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Frost Buddy – A TikTok Case Study

Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant ...

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When a Video Producer Becomes a Writer

It was a Wednesday afternoon— not unlike many other Wednesday afternoons— when I was dutifully counting the frames of a healthcare commercial on my hand-built PC/Mac behemoth in the quiet solitude...

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Buckle Up, Hold On: The Ride of a Lifetime

As our daughters get older, they want to ride roller coasters at amusement parks. What they fail to realize is I’m getting older too. And as I look up at the 300-foot drop at breakneck...

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898 Marketing Named to  2022 Inc. 5000 Fastest Growing Companies in America List

898 Marketing, a full-service strategic and integrated marketing agency based in the Mahoning Valley, is No. 1,031 on the 2022 Inc. 5000 list, the most prestigious ranking of the fastest-growing priva...

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Why It Is So Important to Have a Work-Life Balance

The term “work-life balance” was made popular by those categorized as Generation X— a generational workforce that puts emphasis on success in the workplace but also having ample time for...

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Meet our 898 Summer Interns

Each year, 898 Marketing brings on a team of spirited, ready-to-learn interns to assist with summer projects and workload. This year, we are working with four new interns to provide an opportunity for...

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The Secret Ingredient for Your Marketing Campaigns

There are several key ingredients that make any comprehensive advertising campaign successful, but much like your grandma’s famous recipes, there is a “secret ingredient” that pulls the campaign...

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898 Marketing to Lead Marketing Efforts for the USFL’s Postseason

Award-winning Northeast Ohio Agency Chosen to Lead Media Communications as well as Traditional and Digital Marketing Efforts for the USFL’s Postseason The United States Football League (USFL) has pa...

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The Power of Believing

“I can’t believe it!” How many times have we said this in our lives?  The unique part about this statement is how it is applied to various emotional reactions to events that occur....

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3 SEO Basics You Should Learn

You have probably heard the acronym SEO several times from your marketing team or agency when discussing digital marketing efforts for your brand. But what does SEO actually mean? And why should you c...

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