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Understanding Local SEO for Small Businesses: How to Dominate Search Results
Your Small Business Can Make a Huge Impact In an evolving digital world, visibility that builds brand awareness is crucial for local businesses. Search engine optimization (SEO) efforts—like improvi...
Read More..Dissecting the Impact of Social Media Over Time
Unlocking the Social Media Time Capsule In the same way a time capsule holds a snapshot of a specific moment in history, social media has become a living, breathing digital archive of our cultural and...
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A Day in the Life of an SEO Intern
Before interning at 898 Marketing, I never imagined that I would be able to develop such a deep and professional understanding of search engine optimization. In college, my professors provided me with...
Read More..The Power of Typography: How Fonts Shape Your Brand’s Identity
The power of typography is often understated, and—when it comes to branding—every detail matters. Your logo and brand is often the first thing people see when they are introduced to your company, ...
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How Strategic Marketing Can Set Your Bank Apart in a Competitive Industry
The banking industry is more competitive than ever, with financial institutions offering similar services and vying for customer attention. In this crowded marketplace, how can your bank stand out? Th...
Read More..6 Types of Advertising That Drive Results for Your Brand
In today’s competitive environment, advertising is more crucial than ever. Brands are constantly vying for attention in a crowded marketplace, and choosing the right mix of advertising channels can ...
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The Power of Visual Storytelling: Why Your Brand Needs Professional Photos and Videos
With today’s technology, consumers are exposed to advertisements on multiple platforms all day long. According to Forbes, the average person encounters between 4,000 and 10,000 ads each day. One of ...
Read More..Top Marketing Trends for 2025
Here’s the Biggest Marketing Trends to Look Forward to in 2025 The new year is upon us! As we enter 2025, new marketing trends emerge with the rise and evolution of technology and consumer habit...
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The Art of Brand Positioning Alignment: Crafting a Lasting Impression
Last updated: December 11, 2024 As we approach 2025, it is clear that the business landscape continues to rapidly evolve and change. In a world where consumer choices are abundant and attention spans ...
Read More..Understanding Google Tag Manager
In today’s data-driven world, businesses thrive on actionable insights. One essential tool for simplifying website tracking and analytics is Google Tag Manager (GTM). GTM is a free tool developed by...
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