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The Power of Visual Storytelling: Why Your Brand Needs Professional Photos and Videos
With today’s technology, consumers are exposed to advertisements on multiple platforms all day long. According to Forbes, the average person encounters between 4,000 and 10,000 ads each day. One of ...
Read More..Top Marketing Trends for 2025
Here’s the Biggest Marketing Trends to Look Forward to in 2025 The new year is upon us! As we enter 2025, new marketing trends emerge with the rise and evolution of technology and consumer habit...
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The Art of Brand Positioning Alignment: Crafting a Lasting Impression
Last updated: December 11, 2024 As we approach 2025, it is clear that the business landscape continues to rapidly evolve and change. In a world where consumer choices are abundant and attention spans ...
Read More..Understanding Google Tag Manager
In today’s data-driven world, businesses thrive on actionable insights. One essential tool for simplifying website tracking and analytics is Google Tag Manager (GTM). GTM is a free tool developed by...
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How to Create a Memorable Brand Identity
There are several types of identities: professional identity, personal identity, religious identity— but what about brand identity? While an identity is something that makes us who we are, the same ...
Read More..Google Gemini: 3 Things to Know About AI Overviews
Have you noticed something different about your Google Search results? This summer, Google Gemini, Google’s advanced AI, rolled out its newest AI tool: AI Overviews. Once dubbed “Google Search G...
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Customer Testimonials: Letting Your Customers Tell Your Story
In our office, we constantly stress the power of storytelling. To paraphrase our company president, Jeff Ryznar, it’s why people watch movies, read books, and is one of the most powerful marketing t...
Read More..The Anatomy of a Brand
A strong brand is more than just a flashy logo or tagline – it’s a network of balanced elements that define your company. The anatomy of a brand consists of several key components, each playin...
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The 6 Best E-Commerce Platforms for Small Businesses
Starting an e-commerce business is an exciting journey, but choosing the right platform can be overwhelming. At 898 Marketing, we often get questions about what e-commerce platforms are the best, and ...
Read More..How to Make Personal Connections Through Video Marketing
Any business owner, salesperson, or marketer will tell you that the best way to sell your product or service is to connect with your customers. Building strong customer relationships founded on person...
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