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Thanksgiving with Ryz

Isn’t amazing what gratitude can do?  I think that, above all else, gratitude is the ultimate transformational emotion, action or feeling that one can have.  Now don’t get m...

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The Importance of Personalized Marketing Campaigns

In the world of digital marketing, data collection is key. Digital marketers gain valuable information about their audience with every engagement. With this data, we can produce personalized marketing...

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898 Marketing Named to Adweek’s Fastest Growing Agencies List

National Marketing Industry Trade Publication Lists 898 as 23rd in the U.S., 1st in Ohio 898 Marketing ranked among Adweek magazine’s “Fastest Growing Agencies” list published in October 2022. 8...

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Enjoy Each Day Without Regret

This weekend, I walked on the campus of Notre Dame with a friend of mine and he asked why I didn’t go here.  I told him the story and I mentioned that maybe if I could take it back, I would do...

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The Power of Connected TV (CTV) Advertising

Connected TV (CTV) is still gaining traction nationally in the digital marketing landscape, as it allows advertisers to reach their audience with video content on Smart TVs and Over-the-Top Television...

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Frost Buddy – A TikTok Case Study

Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant ...

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When a Video Producer Becomes a Writer

It was a Wednesday afternoon— not unlike many other Wednesday afternoons— when I was dutifully counting the frames of a healthcare commercial on my hand-built PC/Mac behemoth in the quiet solitude...

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Buckle Up, Hold On: The Ride of a Lifetime

As our daughters get older, they want to ride roller coasters at amusement parks. What they fail to realize is I’m getting older too. And as I look up at the 300-foot drop at breakneck...

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898 Marketing Named to  2022 Inc. 5000 Fastest Growing Companies in America List

898 Marketing, a full-service strategic and integrated marketing agency based in the Mahoning Valley, is No. 1,031 on the 2022 Inc. 5000 list, the most prestigious ranking of the fastest-growing priva...

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Why It Is So Important to Have a Work-Life Balance

The term “work-life balance” was made popular by those categorized as Generation X— a generational workforce that puts emphasis on success in the workplace but also having ample time for...

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