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Gruden, Griffin, Tressel, Griese, Toomer, Manningham to Headline Lake Club Celebrity Golf Event Benefiting “Big Game Rivalry” Alumni

The Lake Club will host a celebrity golf scramble event Aug. 30-31 featuring more than 50 notable alumni athletes and celebrities from the Ohio State University and University and Michigan aimed at ra...

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Beat the Summer Slump: Using Q3 to Enhance Your Summer Marketing Strategy

The Season is Heating Up…But is Your Summer Marketing Strategy? If you’ve ever watched your engagement dip the moment summer hits, you’re not imagining things. Vacations pile up, inb...

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Social Media Strategy by Industry: What to Post and Why It Works

Stop Guessing What to Post. Here’s What Works For Your Industry “You should post more on your social channels!” But post what exactly? That’s the part nobody talks about. Here’s the thing, t...

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What Are Internal Links, and How Do They Impact Your Website?

Most business owners obsess over backlinks. But what lives inside your own site may be the most underutilized SEO asset you already own.  Most people hear “SEO” and picture content cramme...

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Professional Graphic Design vs. In-House: Why Your Brand Deserves the Real Thing

Your brand is more than a logo slapped on a business card. It is the first impression you make, the trust you build and the story you tell every single time someone interacts with your business. When ...

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Out with the Old: Auditing Your Marketing Strategy Like You’re Spring Cleaning

It’s Time to Give Your Marketing Strategy a Rebirth You know that feeling when you open a closet you’ve been ignoring all winter and just stare at the chaos? Yeah. Your marketing strategy ...

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Dissecting the Impact of Social Media Over Time

Unlocking the Social Media Time Capsule In the same way a time capsule holds a snapshot of a specific moment in history, social media has become a living, breathing digital archive of our cultural and...

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4 Marketing Trends Businesses Should Pay Attention to in 2026

A fresh chapter is unfolding for businesses, and the marketing landscape is evolving right along with it. Shifting consumer expectations, smarter technology and new digital behaviors are redefining ho...

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Brand Refresh vs. Full Rebrand: Knowing Which Path is Right for Your Business

At some point in every business’s lifespan, decision-makers are tasked with choosing between a brand refresh and a complete rebrand. But which is best? How do you know when it’s time to gi...

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