Professional Graphic Design vs. In-House: Why Your Brand Deserves the Real Thing
Your brand is more than a logo slapped on a business card. It is the first impression you make, the trust you build and the story you tell every single time someone interacts with your business. When it comes to design, the question is not just “Who can make something that looks good?” It is —or should be— “Who can …
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The Art of Brand Positioning Alignment: Crafting a Lasting Impression
Last updated: December 11, 2024 As we approach 2025, it is clear that the business landscape continues to rapidly evolve and change. In a world where consumer choices are abundant and attention spans are fleeting, well-defined and effectively aligned brand positioning is more crucial than ever. At 898 Marketing, brand positioning alignment is the process of ensuring that every facet …
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The Power of Connected TV (CTV) Advertising
Connected TV (CTV) has gained much traction nationally in the digital marketing landscape, allowing advertisers to reach their audience with video content on Smart TVs and Over-the-Top Television (OTT) devices such as Amazon FireSticks, gaming consoles, and more. CTV is used for pre-recorded shows and live events. This leads to the question: is there a ceiling with CTV? We can …
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Real Talk with Ryz: Who Are You?
Who are you? Now be honest, how many of you started to hear The Who playing in your head when you read this question? While you jam out to the song playing in your head, and likely saying, “That was such a good song,” it doesn’t answer the original question. Seriously, who are you? Like the distraction with your mental …
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Real Talk with Ryz: Love is…
Love is patient, love is kind…love is also really hard to do sometimes. We’ve all had moments where the things we loved the most also made us start to question and challenge the devotion of that love. It could be a person, a career, a food, a sports team, a child… We reach a point where we start to wonder …
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Canfield’s 898 Marketing Named to 2023 Best Employers in Ohio List
The only advertising/marketing firm on the list placed 27th among 60 honored employers Canfield, Ohio (June 12, 2023) – 898 Marketing, a full-service strategic and integrated marketing agency based in the Mahoning Valley, was named among the 2023 Best Employers in Ohio, as determined by Crain’s Cleveland Business, placing 27th on the list of 60 employers. It was the only …
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898 Marketing Named to Adweek’s Fastest Growing Agencies List
National Marketing Industry Trade Publication Lists 898 as 26th in the U.S., 1st in Ohio in 2024 Adweek is one of the largest and most authoritative advertising and marketing industry news organizations, reaching more than 2.7 million industry professionals. Out of 5,000 companies, 898 Marketing’s 3-year growth rate earned the following rankings among Adweek magazine’s “Fastest Growing Agencies” list published …
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898 Marketing Named to 2022 Inc. 5000 Fastest Growing Companies in America List
898 Marketing, a full-service strategic and integrated marketing agency based in the Mahoning Valley, is No. 1,031 on the 2022 Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. “While it’s humbling to receive a recognition …
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Meet our 898 Summer Interns
Each year, 898 Marketing brings on a team of spirited, ready-to-learn interns to assist with summer projects and workload. This year, we are working with four new interns to provide an opportunity for them to gain first-hand experience in many different aspects of marketing ranging from graphic design to social media. Mireille Rhodes, Video Content If you’re pronouncing her name …
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The Secret Ingredient for Your Marketing Campaigns
There are several key ingredients that make any comprehensive advertising campaign successful, but much like your grandma’s famous recipes, there is a “secret ingredient” that pulls the campaign together — that secret ingredient is maintaining consistency. As you begin prepping the necessary items and strategies, it is important to consider the campaign’s consistency across all channels. Maintaining consistency provides a …
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