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Tips for an Effective Marketing Campaign

There are many exciting things about working for a marketing agency, but one of the most enjoyable aspects is creating a complete campaign for your clients. Developing campaigns is fun, exciting, fulfilling, and generates some incredible results for the businesses you work with. Creating campaigns, though, requires a lot of hard work and collaboration between team members. To help you …

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5 Reasons to Consider a Rebrand

As a company grows and acquires new business over time, the brand positioning and image can change. When this happens during a company’s lifespan, it could be time to consider rebranding and creating a new image for consumers to see. It’s important to carefully evaluate, identify, and strategize the reasons for changing your brand, and whether or not it makes …

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898 Marketing Recognized With Gold Award at 2021 Akron-Canton American Advertising (ADDY) Awards

When Mahoning County Public Health approached us about creating a campaign to promote healthy tips and habits during the holidays, the 898 team developed several concepts including one featuring local children answering questions and giving their thoughts on the Coronavirus pandemic. The children delivered funny, insightful, and honest answers and the campaign ran on local TV as well as across …

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Boosting Your Brand Through Social Media Engagement

Over the past couple years, brands have dramatically changed the way they use social media to build a following and promote their product, service, or image. The ever-changing digital world continues to bring new features to different social platforms to enhance the way marketers use the sites. In addition to traditional posts, we now have the option to post Stories, …

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Thank You to Our Clients

Needless to say, the current pandemic has made 2020 a crazy and unpredictable year, and has forced us to change the way we work and interact with each other. Typically, as a way to thank and celebrate our amazing clients, the team at 898 Marketing hosts a number of appreciation events throughout the year at various locations. Because we weren’t …

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The 4 Best Website Building Platforms and What They Do Best

In the world of websites, there are many different tools and platforms available to develop your business’s website. A content management system (CMS) will allow you to easily add and edit the content on your site without needing to learn HTML code. With so many CMS platforms to choose from, how can you decide which is best for you? I’ll …

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Owen Lynch Joins 898 Marketing Team as Marketing Intern

As the world has changed in the past few months, so has the way we conduct our Internship Program. Owen Lynch, a Skidmore College graduate, will be working with us as a Marketing Intern remotely from his home in Massachusetts. Owen joins our team through our partnership with the Israel Tennis & Education Center, whom Owen worked with in classes …

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The Current Episode 9- Marketing Through Community Engagement

Content marketing is nothing new, and is an integral part of any marketing strategy. Knowing how to properly distribute your content may be even more important than the content itself. In this episode, 898 President Jeff Ryznar sits down with Lisa Resnick of the Homes and Hops podcast to discuss the power community engagement and proper content distribution can have …

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