Programmatic Advertising Explained
Over the years, digital advertising has undergone many evolutions. A major advancement came in the mid 2000’s when digital marketers began using algorithms developed by programmers to buy digital ads online. The algorithm was developed to identify and serve relevant ads to specific users. This form of advertising has become known as Programmatic Advertising. While digital advertising has evolved, one …
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Digital Marketing Acronyms to Live By – Updated
Oftentimes when looking at campaign performance, digital marketers use terms to help measure the success of a campaign. Many of these terms were created by marketers as a form of shorthand when communicating with each other or putting together a report. These shorthand acronyms have now made their way into meetings, boardrooms, strategies, and reports to show campaign performance. So, …
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Ryan Peplowski Settles Into New Role
As 898 has experienced tremendous growth over the past year, so, too, have our clients’ digital needs. To address this, Ryan Peplowski has shifted positions from Digital Integrations Specialist to Digital Marketing Manager. With this promotion, Ryan will go from a web development role to a more managerial position, handling optimization and strategic digital development. His duties as Digital Marketing …
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How to Know if Your SEO is Good or Bad
This is one question our agency gets asked quite frequently, and the answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization …
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