The Current

While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of "The Current," learn how contagion-CLEAN was able to launch their business so quickly and add new customers in a short time frame. ...

Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!...

Leveraging the media is an underrated promotional tool when it comes to marketing. It is crucial to cultivate strong media relationships, and use those connections to support successful PR campaigns. In this episode of "The Current," take a ride with Jeffrey Ryznar as he gives you tips on utilizing your media partnerships to help your marketing campaigns....

We're sure at one point or another, someone has asked you the question, "What do you do?" Sometimes, rather than explaining your work and your story, it's easier to just show them. Every city, every business, and every person has a story to tell. We want to share ours with you. In "The Current," we'll be taking an opportunity to show you what our origins are, the journey we've taken to get here, and what we do inside our office walls. Above all else though, we want to talk about the role that each client, friend, and family member has played...