27 Jul The Current, Episode 8 – Finding a Solution to a New Problem in the Market
While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of "The Current," learn how contagion-CLEAN was able to launch their business so quickly and add new customers in a short time frame. ...
27 Apr The Current, Episode 7 – 5 Vowels of an Effective Marketing Strategy
It may sound crazy, but an effective marketing strategy can be summed up by the 5 vowels. In this episode of The Current, 898 President Jeff Ryznar breaks down the 5 vowels and how they provide a roadmap for your marketing plan....
25 Feb The Current, Episode 6 – Content Atomization
Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!...
23 Dec The Current, Episode 4- Planning 2020 TV Buys
Ask Jeffrey Ryznar what it's like to get kicked off your own show...
21 Nov The Current, Episode 3- Leveraging the Media
Leveraging the media is an underrated promotional tool when it comes to marketing. It is crucial to cultivate strong media relationships, and use those connections to support successful PR campaigns. In this episode of "The Current," take a ride with Jeffrey Ryznar as he gives you tips on utilizing your media partnerships to help your marketing campaigns....
14 Nov The Current, Episode 2- Consistency is Key
Constistency is key to maximizing the potential of any marketing strategy. Check out the latest episode of "The Current" to find out how you can be more consistent in your marketing!...
11 Oct The Current, Episode 1- Why Company Culture Matters
We're sure at one point or another, someone has asked you the question, "What do you do?" Sometimes, rather than explaining your work and your story, it's easier to just show them. Every city, every business, and every person has a story to tell. We want to share ours with you. In "The Current," we'll be taking an opportunity to show you what our origins are, the journey we've taken to get here, and what we do inside our office walls. Above all else though, we want to talk about the role that each client, friend, and family member has played...