The Current Episode 9- Marketing Through Community Engagement

Content marketing is nothing new, and is an integral part of any marketing strategy. Knowing how to properly distribute your content may be even more important than the content itself. In this episode, 898 President Jeff Ryznar sits down with Lisa Resnick of the Homes and Hops podcast to discuss the power community engagement and proper content distribution can have …

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898 Marketing The Current, Episode 8

The Current, Episode 8 – Finding a Solution to a New Problem in the Market

While the pandemic forced many businesses to close, it also created opportunities for new businesses to arise and meet new challenges being created in the community. One example is contagion-CLEAN, a local company with an EPA-approved solution to disinfect businesses and homes that is safe and highly effective. In this episode of “The Current,” learn how contagion-CLEAN was able to launch …

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the current content atomization

The Current, Episode 6 – Content Atomization

Content Atomization is the practice of taking a large piece of content, and breaking it down into smaller bits to be used over time. It can be tricky to grasp, which is why Bill Rusu paid a visit to the Youngstown Publishing Company to speak with Jeff Herrmann about effective content atomization strategies!

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The Current, Episode 4- Planning 2020 TV Buys

Ask Jeffrey Ryznar what it’s like to get kicked off your own show… In episode 4 of “The Current,” Kelly Lynn gives Jeff the boot, and shares some of her knowledge on media and TV buys. 2020 is going to be a difficult year for media planning, with the Olympics, election, and a certain someone’s 40th birthday. Thankfully, there is …

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The Current, Episode 3- Leveraging the Media

Leveraging the media is an underrated promotional tool when it comes to marketing. It is crucial to cultivate strong media relationships, and use those connections to support successful PR campaigns. In this episode of “The Current,” take a ride with Jeffrey Ryznar as he gives you tips on utilizing your media partnerships to help your marketing campaigns.

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The Current, Episode 1- Why Company Culture Matters

We’re sure at one point or another, someone has asked you the question, “What do you do?” Sometimes, rather than explaining your work and your story, it’s easier to just show them. Every city, every business, and every person has a story to tell. We want to share ours with you. In “The Current,” we’ll be taking an opportunity to …

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