What Are Internal Links, and How Do They Impact Your Website?

Most business owners obsess over backlinks. But what lives inside your own site may be the most underutilized SEO asset you already own.  Most people hear “SEO” and picture content crammed with keywords to climb Google’s rankings. And sure, keywords matter; but there’s a factor that doesn’t get nearly enough attention: internal links. It works behind the scenes, shaping how …

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Professional Graphic Design vs. In-House: Why Your Brand Deserves the Real Thing

Your brand is more than a logo slapped on a business card. It is the first impression you make, the trust you build and the story you tell every single time someone interacts with your business. When it comes to design, the question is not just “Who can make something that looks good?” It is —or should be— “Who can …

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The Art of Brand Positioning Alignment: Crafting a Lasting Impression

Last updated: December 11, 2024 As we approach 2025, it is clear that the business landscape continues to rapidly evolve and change. In a world where consumer choices are abundant and attention spans are fleeting, well-defined and effectively aligned brand positioning is more crucial than ever. At 898 Marketing, brand positioning alignment is the process of ensuring that every facet …

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The 6 Best E-Commerce Platforms for Small Businesses

Starting an e-commerce business is an exciting journey, but choosing the right platform can be overwhelming. At 898 Marketing, we often get questions about what e-commerce platforms are the best, and we’re here to tell you! Choosing and setting up the right platform for your small business can make a huge difference in managing your products and scaling your business. …

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6 Principles of Making a Great Website

Sitting down to create a website from scratch can seem like a daunting task. Even an experienced web developer may need a refresher when it comes to building and designing a new website. At 898 Marketing, we create sites that encourage users to engage, which may include actions like subscribing to a newsletter, filling out a form, or scheduling a …

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What is Conversion Rate Optimization?

Decoding CRO: Conversion Rate Optimization We love acronyms in digital marketing, especially CRO. But, what exactly is CRO, or, Conversion Rate Optimization? Simply put, a conversion is the completion of a task on your website. This could be making a purchase, filling out a contact form, scheduling a demo, signing up for a newsletter, and more. Conversions are an important …

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What to Expect When Marketing to Gen Alpha

Let’s talk about Marketing to Gen Alpha… It seems as if we just started to get our footing when it comes to engaging with Gen Z. Now, it’s time to begin tackling the understanding of a brand new consumer audience— Generation Alpha. Marketing to gen alpha will be a different from any other group we’ve seen. Let’s dive in. What …

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Unveiling the SEO Secrets That Google Doesn’t Want You to Know

Discover SEO secrets and strategies that Google has been keeping under wraps. In this exclusive exposé, we’ll reveal tips about Search Engine Optimization (SEO) that the tech giants don’t want you to discover! Chapter 1: Cracking the Google Code – How to Outsmart the Algorithm In this chapter, we’ll delve deep into the mysterious Google algorithm and how you can …

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Increasing Productivity: Why We Love a Hybrid Work Schedule

You may have heard of a hybrid work schedule by now, especially with hybrid schedules becoming wildly popular since the rise of COVID cases across the country. While some offices went fully remote during the worldwide pandemic, others incorporated a hybrid schedule to reap the benefits of both an in-office and work from home atmosphere. Hybrid schedules all function differently, …

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