20 Mar Spring Clean your Marketing Strategy
The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub the floors and wipe down the baseboards, the warmer season is also a great opportunity to Spring clean your marketing strategy and make sure everything is in tip top shape. Here are a few ways to Spring clean your marketing strategy this year:
FRESHEN UP SOCIAL MEDIA CHANNELS
More than likely, your company is active on multiple social media channels. If you aren’t, well you need to be! If you are using social media, use this time to take a look at each platform individually and make sure everything is performing as it should be. Simple things like changing your profile or banner image to match the season, or rewording you bio can give your page a new and refreshed look.
While you’re freshening things up, also make sure your social profiles are all using a consistent voice. Although multiple employees may be contributing to the content and posts on each platform, consistency is crucial to social media success. Keeping this voice friendly and relatable is also a great way to show your company’s human side and make connections with existing and potential customers. You want to come off as a real person that represents your company, not a boring robotic machine.
Lastly, now is a great time to create or revisit a content calendar for each of your social media profiles. Besides helping keep your posting schedule consistent, this calendar will help keep track of what types of content perform best at what times. This schedule doesn’t have to be set in stone, but can give you an idea of what you will post, and when. Oh, and don’t forget to measure all of your results! We love this helpful social media content calendar template from HubSpot.
CREATE NEW CONTENT
Having a company blog that you and your employees regularly generate content for is crucial to any successful marketing strategy. Not only does it draw customers to your website and social media platforms, it also informs readers while boosting your SEO efforts. Set aside some time to brainstorm ideas for blog posts that will entertain and inform your customers. This is an awesome way to let your readers get to know you and your company which can build the brand loyalty and trust of your customers and clients.
If you already have a blog you contribute to and you feel as if you’re out of ideas, take a look through your old content and think of ways to repurpose the posts that performed well. Maybe one of your most popular blog posts can be turned into a simplified, easy to read infographic, or into a video in which you can share on your social media platforms as well as youtube. This is a great way to reach new audiences and get your content out to more potential customers.
UPDATE WEBSITE & MARKETING MATERIALS
In today’s world, having a modern, updated, user friendly website is absolutely vital to any business in any industry. It is often the first thing a prospective customer will see, and can make or break their first impression of your company or brand. Unfortunately, the look and design of websites are ignored far too often. With digital marketing and design trends changing so quickly, it is a good idea to do a website redesign every few years to keep your page looking modern and up to date. A full redesign, however, can be pretty pricey and is definitely a lot of work. Simple changes, however, such as new banner images, a fresh color scheme, and updated copy and content, may be enough to give your website a new look and feel.
Every so often, it is also a good idea to comb through your entire website, read over all the copy, and reword and rewrite content as needed. Make sure to check all the links that may be on your website and in blog posts to make sure they work and that they take users to the correct place.
Once you have your website updated and looking good as new, it is also a good idea to update any marketing materials or collateral you may have. The look and feel of your marketing materials and website don’t have to match exactly, however, having a cohesive look and feel looks professional and modern.
REVISIT GOALS & ADJUST STRATEGY
As the weather starts to get warmer, it is a good time to take a look at the goals you set in the new year and analyze the performance of new campaigns. Any marketing campaigns that were put into place after the rush of the Christmas and New Year season have been performing for a few months now, so you can get a better idea of what is working and what is not. While many things take time in marketing and you don’t want to scrap anything completely just yet, you may be able to see what is working for your company and tweak the marketing efforts that may not be performing as planned.
Now that you’re starting to clear out the cobwebs and declutter your home, also take the time to focus on making your marketing efforts shine. As Spring is an exciting and refreshing time of year when temperatures are high and spirits are even higher, it is also the perfect time to step back and look at your marketing strategy. If you feel your marketing efforts are too far gone and a little elbow grease won’t do the trick, let 898 Marketing help you get back on track with a fresh new approach and squeaky clean strategy. Happy Spring!
About the Author
Cailyn Chrystal is a Project Manager at 898 Marketing. Cailyn develops strategies and manages implementation of content through social media channels for 898 Marketing and it’s clients, as well as optimization strategies for websites and content. Cailyn is a native of Youngstown, Ohio, and a graduate of Duquesne University where she earned her Bachelor’s Degree in Marketing Communications.