The Importance of Personalized Marketing Campaigns

In the world of digital marketing, data collection is key. Digital marketers gain valuable information about their audience with every engagement. With this data, we can produce personalized marketing campaigns that outperform generalized efforts. 

Personalized marketing has been on the rise in recent years and will continue to grow with large companies such as Coca-Cola, Netflix, and Hulu heavily investing in personalized content. A recent example of personalized marketing is on Hulu. Hulu has implemented a feature to choose the ads that you view during commercial breaks. The viewer will be given a set of ads to choose from in hopes that the commercial is more relevant to their interests. Hulu Ad Selector has been received very well by Hulu customers. Statista found that 90% of U.S. consumers find marketing personalization appealing. The combination of CTV and personalized ads have been very successful and seems to be vital in the future of digital marketing.

While ad personalization works well on platforms such as Hulu, it is extremely effective on e-commerce websites. Consumers respond very positively to personalization and even have negative feelings when it is absent. According to a study done by Accenture, 91% of consumers say that they are more likely to purchase from brands that provide personalized recommendations than brands that do not. Due to personalization having such a strong impact on sales and consumer relationships, it is not surprising that 80% of companies report seeing an uplift since implementing personalization. 

Although e-commerce websites benefit greatly from personalization, that is not its only use. Personalization can also be useful in email marketing. When compared to generalized emails, emails with personalized subject lines are 26% more likely to be opened. This in turn increases email revenue by upwards of 760%. 

Whether your brand is big or small, the addition of personalization to your marketing campaign will prove to be worthwhile. As the world of marketing evolves and digital marketing becomes even more competitive, personalization is a great tool to utilize to meet any business goals. 

While e-commerce benefits greatly from personalization, it can also be very useful in email marketing. When compared to generalized emails, emails with personalized subject lines are 26% more likely to be opened. This in turn increases email revenue by upwards of 760%. 

Whether your brand is big or small, the addition of personalization to your marketing campaign will prove to be worthwhile. As the world of marketing evolves and digital marketing becomes even more competitive, personalization is a great tool to utilize in order to meet any business goals. 

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