Dissecting the Impact of Social Media Over Time

Unlocking the Social Media Time Capsule In the same way a time capsule holds a snapshot of a specific moment in history, social media has become a living, breathing digital archive of our cultural and technological shifts. From the early days of MySpace and Facebook to the current dominance of TikTok and Instagram, the impact of social media has continuously …

Continue Reading

Is Social Media Marketing Helpful?

The difference between social media for engagement and social media for sales While setting up a social media account and posting once a week sounds simple enough, social media marketing can actually be quite difficult to understand and align with your goals. Let’s dive into how social media marketing can be both greatly successful and wildly frustrating for brands trying …

Continue Reading
social media ads

How to Create Successful Social Media Ads: Purpose, Creative & Audience

Picture it… You’re scrolling through social media, you’re pressing “like” on your coworker’s newest photo of their 2nd grader, double tapping on the cute picture of your friend’s dog, mindlessly scrolling past ads— wait, what? Those social media ads you just scrolled past, maybe even liked, were meant for you. Yes, you! Those ads were designed to blend in enough …

Continue Reading
tiktok, social media, iPhone

Frost Buddy – A TikTok Case Study

Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant engagement and uploads to see any kind of success. What can businesses do to launch and maintain a TikTok account? In my opinion, the answer is to keep it …

Continue Reading
Mike Fran Headshot

Michael Francisco Joins 898 Marketing as Account Coordinator

In January 2020, 898 Marketing brought a new intern class on board for the spring semester. Less than two months later, the office experienced a shutdown due to COVID-19 and team members began working from home. That experience was much different for the students hoping to learn and gain first-hand experience in person. Among those interns was, Michael Francisco, who …

Continue Reading
Branding_SocialMedia_Thumb

Boosting Your Brand Through Social Media Engagement

Over the past couple years, brands have dramatically changed the way they use social media to build a following and promote their product, service, or image. The ever-changing digital world continues to bring new features to different social platforms to enhance the way marketers use the sites. In addition to traditional posts, we now have the option to post Stories, …

Continue Reading

Spring Clean your Marketing Strategy

The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub …

Continue Reading

Recent Comments

    Recent Comments