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How to Make Personal Connections Through Video Marketing

Any business owner, salesperson, or marketer will tell you that the best way to sell your product or service is to connect with your customers. Building strong customer relationships founded on personal connection and trust leads to greater customer retention and referral for your business. But how do you effectively build relationships with customers in a time where there is an abundance of content? Video marketing.

Versatility and Scope of Video Marketing

Video marketing takes on many forms from television commercials to social media ads, stories, and TikToks, but it has continuously been one of the fastest growing tools used to advertise to and connect with customers. According to HubSpot, 90% of businesses use video as a marketing tool, representing a 5% increase since 2021 and up 29% since 2016.

The reason for video content’s success really isn’t that surprising: Video allows you to put a face on your business, humanize it, and gives you an opportunity to tell your business’s story in a more engaging and detailed format.

Real World Video Success

Our 898 videography team has over ten years of experience in the field and can personally attest to the real world success of video marketing.

In June 2024, 898 Marketing ran a video campaign promoting the sale of a specific product for one of our clients. We carefully tracked our progress throughout this campaign.

Our reports concluded increases in organic social traffic by 50%, paid social traffic by 500%, conversions by 17%, and more. Overall, this campaign led to a large boost in sales for both of the client’s locations. Video marketing and production are, in our opinion, some of the best ways to convey messages to the appropriate audiences leading to increases in critical metrics and a company’s bottom line.

Video Marketing Tools That Are Easy to Use

Another reason video marketing has exploded in popularity is the accessibility of video creation tools. Smartphones have a better camera than any consumer-grade camcorder that was on stores’ shelves 10 years ago.

While television commercials are still a fantastic way to advertise your business, they’re not the only way to communicate a message through video to an audience. Simply recording yourself with your cell phone and posting those videos as stories on platforms like TikTok, Instagram and Facebook is a free and easy way to distribute video content about your business daily. And with new trends popping up every week or so, there are consistent opportunities to potentially go viral, bringing maximum exposure to your business. 

Video marketing team gathered at a computer

Quick Tips

There’s no doubt that video marketing is a highly effective way to build your business, but it can also be an intimidating process. Interested in making video content a bigger part of your strategy in 2024? Follow these tips from our 898 Marketing video team.

  1. First thing’s first: You can of course hire the team at 898 Marketing to handle your video content for you. We’ve got the knowledge and experience to make your videos look good, sound good, and achieve success with your video marketing campaigns.
  2. If hiring a professional team is not in the cards for you, that’s OK! You can still be very effective by using a cellphone to create videos, especially for social media. Just remember to be yourself, be authentic and act casual. Don’t try to overproduce your cell phone videos and lose the secret sauce that makes your business special.
  3. Don’t stop or give up after just one attempt. The only way to get comfortable being on camera is to do it over and over again.
  4. Don’t be afraid to incorporate employees or customers in your videos. It takes some of the pressure off of you and helps tell a more complete story.

 

Hopefully these tips will help you develop a video marketing strategy for 2024 that helps you re-engage with your existing customers and build relationships with new customers online.

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