The Secret Ingredient for Your Marketing Campaigns
There are several key ingredients that make any comprehensive advertising campaign successful, but much like your grandma’s famous recipes, there is a “secret ingredient” that pulls the campaign together — that secret ingredient is maintaining consistency. As you begin prepping the necessary items and strategies, it is important to consider the campaign’s consistency across all channels. Maintaining consistency provides a …
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The Power of Believing
“I can’t believe it!” How many times have we said this in our lives? The unique part about this statement is how it is applied to various emotional reactions to events that occur. We have said it in moments of amazement and disappointment, sadness and joy, excitement and regret. It is a reaction that, while expresses our thoughts about what …
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3 SEO Basics You Should Learn
You have probably heard the acronym SEO several times from your marketing team or agency when discussing digital marketing efforts for your brand. But what does SEO actually mean? And why should you care? Easy. Follow along with us as we detail three basics of SEO and how to learn them. 1. Search Engine Optimization (SEO) To understand SEO, you …
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The Ever-Changing Digital World
Are you evolving? Spring is a time of new life and growth— and just as nature is always evolving, we, too, need to continue to evolve, especially in the digital world. The longer you work in your career, the easier it is to stick to what you already know. The skills you’ve learned and the processes you’ve developed work well, …
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Transparency: The Golden Rule of Account Management
From a young age, we constantly hear from our parents and teachers alike about the importance of “The Golden Rule.” To be quite honest, I still hear it in passing from parents when I walk through the park or grocery store. There is a good reason for this, as the message is simple and applies to everyone at every age, …
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Programmatic Advertising Explained
Over the years, digital advertising has undergone many evolutions. A major advancement came in the mid 2000’s when digital marketers began using algorithms developed by programmers to buy digital ads online. The algorithm was developed to identify and serve relevant ads to specific users. This form of advertising has become known as Programmatic Advertising. While digital advertising has evolved, one …
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10 Gift Ideas for the Marketer In Your Life
The holiday season is here, and if you haven’t finished your holiday shopping, the clock is ticking! Whether you’re a marketer who needs some ideas to add to their wishlist or you need some inspiration for what to get your co-worker for the office secret santa, we have some great ideas perfect for anyone that lives and breathes marketing. Charging …
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Digital Marketers Should Be Prepared for the Next Sports Equinox
To a huge sports fan, like myself, the “Sports Equinox” has a holiday-like feeling that keeps folks glued to their seats and eyes locked on the television. To the casual observer, though, the Sports Equinox does not mean a whole lot. If you are a digital marketer and have not heard of this rare, yet totally thrilling, day on the …
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From Content Creation to Digital Marketing
I’ve always had a passion for being creative. It doesn’t matter what the task is, as long as I can bring different ideas to life, I’m happy. This led me to where I am today in marketing, but, more specifically, doing a lot of content creation which was a very cozy spot for me. I was happy to learn as …
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Disconnecting Can Boost Productivity
It has become completely normal for individuals to sleep near or with their cell phone, regardless of how much time is spent on it during the day. Results from a survey in 2020 showed that 65.6% of Americans check their phone up to 160 times a day, equivalent to once every nine minutes, and 65.7% of Americans admit to sleeping …
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