Our Top 25 Recommended Digital Marketing Courses
In today’s rapidly evolving digital marketing landscape, staying ahead of the curve in the world of digital marketing is essential for businesses and marketing professionals alike. The demand for effective online marketing skills has never been higher and fortunately, there are numerous online courses available to help you acquire the knowledge and expertise needed to succeed. However, deciding which digital …
Continue Reading
Marketing Agency Green Flags: Factors to Consider When Working with an Agency
The path of choosing a marketing agency is, and should be, a unique one. All businesses prioritize their needs differently. Some businesses want to focus on running effective digital ads, while others want that aesthetic, engaging social profile. We understand that this process is challenging, so we have compiled a list of marketing agency “green flags” that your agency should …
Continue Reading
Real Talk with Ryz: Who Are You?
Who are you? Now be honest, how many of you started to hear The Who playing in your head when you read this question? While you jam out to the song playing in your head, and likely saying, “That was such a good song,” it doesn’t answer the original question. Seriously, who are you? Like the distraction with your mental …
Continue Reading
Real Talk with Ryz: Love is…
Love is patient, love is kind…love is also really hard to do sometimes. We’ve all had moments where the things we loved the most also made us start to question and challenge the devotion of that love. It could be a person, a career, a food, a sports team, a child… We reach a point where we start to wonder …
Continue Reading
Thanksgiving with Ryz
Isn’t amazing what gratitude can do? I think that, above all else, gratitude is the ultimate transformational emotion, action or feeling that one can have. Now don’t get me wrong, there is an argument to be made for every emotion or feeling one can have. Studies have shown that smiles can heal, love can break and fear can motivate. However, for me, …
Continue Reading
The Importance of Personalized Marketing Campaigns
In the world of digital marketing, data collection is key. Digital marketers gain valuable information about their audience with every engagement. With this data, we can produce personalized marketing campaigns that outperform generalized efforts. Personalized marketing has been on the rise in recent years and will continue to grow with large companies such as Coca-Cola, Netflix, and Hulu heavily investing …
Continue Reading
Frost Buddy – A TikTok Case Study
Social media is a beast— any business owner who struggles to maintain a Facebook, Instagram and Twitter presence can attest to that. Now, along comes TikTok… a platform that demands near-constant engagement and uploads to see any kind of success. What can businesses do to launch and maintain a TikTok account? In my opinion, the answer is to keep it …
Continue Reading
When a Video Producer Becomes a Writer
It was a Wednesday afternoon— not unlike many other Wednesday afternoons— when I was dutifully counting the frames of a healthcare commercial on my hand-built PC/Mac behemoth in the quiet solitude of my mom’s basement. One frame too few and we miss the emotion, one frame too many and the doc looks like they are about to perform a septal …
Continue Reading
Why It Is So Important to Have a Work-Life Balance
The term “work-life balance” was made popular by those categorized as Generation X— a generational workforce that puts emphasis on success in the workplace but also having ample time for the caregiving of loved ones. You may actually hear the younger generations push for a work-life balance more so than let’s say, the Baby Boomers. In fact, “Boomers” are said …
Continue Reading
Meet our 898 Summer Interns
Each year, 898 Marketing brings on a team of spirited, ready-to-learn interns to assist with summer projects and workload. This year, we are working with four new interns to provide an opportunity for them to gain first-hand experience in many different aspects of marketing ranging from graphic design to social media. Mireille Rhodes, Video Content If you’re pronouncing her name …
Continue Reading
Recent Comments