Selling Yourself: The Importance of Building A Personal Brand

Your personal brand is a complete extension of who you are and what you stand for. It is what differentiates you from competition. Authenticity is key in personal branding, so you want to showcase your genuine true self to your audience and your customers. As a current college student, personal brand is everything. Moving forward in life to find a career, you must …

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Take A Peek Behind the Curtain of Digital Advertisements

For the longest time, people followed in the steps of the Wizard of Oz, echoing the notion not to look behind the curtain when it comes to things such as advertisements or the flow of data. There was bliss in not knowing what was happening behind the scenes. With the recent surge of documentaries and docuseries, audiences have become more …

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