Digital Marketers Should Be Prepared for the Next Sports Equinox

To a huge sports fan, like myself, the “Sports Equinox” has a holiday-like feeling that keeps folks glued to their seats and eyes locked on the television. To the casual observer, though, the Sports Equinox does not mean a whole lot. If you are a digital marketer and have not heard of this rare, yet totally thrilling, day on the …

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New Competitors Take on Advertising During the Big Game

The COVID-19 pandemic has touched all aspects of our daily lives. The sports world is no different. All of the major sports leagues have taken unprecedented steps to create a stage to showcase their sports. Now the biggest stage in sports, the NFL championship game, is being affected by financial uncertainty. The uncertainty has many large corporations worried, as many …

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