Marketing Agency Green Flags: Factors to Consider When Working with an Agency
- Sarah Crowe
- September 6, 2023
- 898 Marketing, Account Management, Blog, Business
- branding, marketing
- 0 Comments
The path of choosing a marketing agency is, and should be, a unique one. All businesses prioritize their needs differently. Some businesses want to focus on running effective digital ads, while others want that aesthetic, engaging social profile. We understand that this process is challenging, so we have compiled a list of marketing agency “green flags” that your agency should check.
Green flags are positive indicators that help you recognize trustworthy and efficient choices. At 898, we feel as though we are exemplary of the following marketing agency green flags, but suggest that regardless, you consider the following when refining your selection:
Consistent communication is a huge green flag for a marketing agency. This could look like regular updates on performance, seeking approval or feedback on completed tasks, or checking in with you on how your goals are progressing.
At the end of the day, results are the objective. Look for agencies with concrete evidence of their success such as increased website traffic and higher conversions. Agencies that are readily able to support claims are green flags.
Do they have Google reviews? If so, what are people saying? And, how is the business responding? Checking out Google reviews is a great way to gain insight into other people’s experience, as well as, to see how the business responds. Positive reviews from previous and current clients helps you to feel confident in your decision to choose them as your marketing agency.
A Strong Portfolio:
A diverse and impressive portfolio of past work is a clear green flag. It demonstrates the agency’s ability to work within different industries and deliver results. Look for agencies with success stories in order to ensure that you too will yield great results.
As mentioned above, all businesses are unique. Does the considered agency provide you with a customized strategy on how to best maximize your return? If so, that is a key sign that they are a good fit for your business.
An agency that values collaboration sees itself as an extension of your team. This is another positive sign that an agency is worth considering. Trusting a team member is much easier than trusting someone you don’t know. Therefore, ensuring that the agency’s culture and values match yours is important, and should help you feel confident in making your decision.
Overall, finding the right marketing agency is critical to achieving your business objectives. By knowing the green flags to look for, you can narrow down options to ensure that you choose the agency that best delivers success. Remember, a strong partnership with a reputable agency can immensely help you to meet those goals and build your business.