6 Types of Advertising That Drive Results for Your Brand

In today’s competitive environment, advertising is more crucial than ever. Brands are constantly vying for attention in a crowded marketplace, and choosing the right mix of advertising channels can make all the difference in a campaign’s success. So, what types of advertising are beneficial to your business?

At 898 Marketing, we offer a comprehensive range of advertising solutions to help you effectively reach your audience and boost your brand’s visibility. From traditional print ads to innovative programmatic advertising, here’s a look at six types of advertising 898 Marketing offers, and how each one can benefit your business.

social media advertising, person using a phone

  1. Social Media Advertising

Social media is more than just a platform for personal connections— it’s now a powerful tool for businesses to connect with consumers. With millions of active users across platforms like Facebook, Instagram, X, and LinkedIn, social media advertising allows brands to target their audience with precision.

Why it works: While social media managers are unable to target specifics based on privacy regulations, social media ads are still customizable, allowing ads to target consumers based on location, interests, and behaviors. Whether you’re looking to increase brand awareness, drive website traffic, or boost sales, social media advertising offers measurable results.

 

  1. Paid Search Advertising

Paid search advertising is a great way to drive targeted traffic to your website. Brands can place ads at the top of search engine result pages through platforms like Google Ads, ensuring visibility for keywords that potential customers are actively searching for.

Why it works: Paid search ads are shown to people with a high intent to purchase, meaning your ads appear when consumers are already looking for what you offer. With the right strategy, paid search ads can generate a significant return.

 

  1. Programmatic Advertising

Programmatic advertising is one of the most innovative and efficient forms of digital advertising today. It uses automation and AI to purchase ad space in real time across a variety of platforms, ensuring your ads are seen by the right people at the right time.

Why it works: Programmatic ads are incredibly scalable, and the targeting capabilities are far more advanced than traditional methods. These ads can continually optimize based on performance, making them a valuable tool for advertisers looking to maximize their results. 

digital marketing, graphs on a computer

  1. Email Marketing

Email marketing remains one of the most effective ways to engage with consumers on a personal level. Whether it’s sending promotional offers, updates, or newsletters, email remains a direct line to your audience.

Why it works: By crafting compelling subject lines, delivering valuable content, and segmenting your audience, you can keep your customers engaged and drive conversions. Email marketing tools like SendGrid, Mailchimp, and Constant Contact allow users to customize the look of their emails and incorporate more dynamic content.

 

  1. Print Advertising

When it comes to types of advertising, traditional and print still holds its ground as a powerful tool for reaching certain demographics. Whether it’s programs, brochures, or direct mail, print advertising can leave a lasting impression on potential customers and drive real-world engagement.

Why it works: Print advertising offers a memorable experience that digital ads often can’t match. They’re also ideal for targeting specific geographic areas or niche audiences who prefer consuming information in print.

print advertising, brochures

  1. Television Advertising

Television advertising is one of the oldest and most trusted methods of advertising, and in the new age of connected TV (CTV), it continues to be highly effective in reaching a broad audience. From local cable channels to national networks and streaming services, TV and CTV ads can deliver your message clearly and effectively to your target audience.

Why it works: TV ads offer a wide reach and are highly effective for building brand recognition and awareness. Whether you’re launching a new product or running a campaign, commercial ads provide a level of credibility and visibility that few other media types can offer.

 

Types of Advertising: Which Method is Right for Your Business?

With so many types of advertising available, it can be tough to know which one will best support your goals. At 898 Marketing, we are committed to understanding your business objectives and developing a customized advertising strategy that incorporates the right blend of channels. 

Ready to get started? Contact 898 Marketing today and learn more about the advertising solutions that can take your business to the next level.