4 Reasons to be Thankful for Social Media
The turkey is roasting, the potatoes are mashed, and your family is dressed to the nines ready to stay home and eat all day. Yes, you guessed it, it’s Thanksgiving! As you gather around the dinner table and think of the long list of things you’re thankful for, family, health, your career and other important parts of life likely top your list. One thing that probably doesn’t come to mind is social media. Now, I don’t mean you should talk about how thankful you are that the picture you posted of your dog dressed as a turkey got a record number of likes. I’m talking about being thankful for social media in the wonderful world of marketing. Whether you’re a marketing professional, a business owner, or someone in between, here are 4 reasons to be thankful for social media:
Increases Brand Awareness
Brand awareness is defined as the extent to which customers are able to recall or recognize a brand. Whether you’re opening a new business or you’ve been around for decades, brand awareness is important and social media is crucial in helping create that awareness. With 42% of the world’s population on some type of social media platform, if you’re not joining those 3.2 billion people, you’re missing out. While having social media profiles is important, being active on those platforms is even more important. If you want to stand out and boost your brand awareness, you have to create a social strategy that will break through the noise.
Show Brand Personality
While most businesses used to come off as extremely professional and a bit stuffy, many modern companies have ditched that persona and have started to show off the personality behind the brand. Companies are made up of incredible people, which should be showcased whenever possible. Social media is a great place to show off what it is like to work for your company while telling the story of the individuals that make up your team. Humanizing your brand can build trust and relationships with customers that buy your products or use your service. Don’t forget – social media is supposed to be fun!
Improve Customer Service
In recent years, there has been a shift in the way consumers want to receive customer service. While they may have once picked up the phone and called customer service phone number, consumers now want direct communication and an instant response – without talking on the phone. Social media can be a great place to direct your customers if they are in need of some help. Facebook Messenger can be an extremely useful tool that allows you to quickly connect with customers and provide an excellent customer experience. Facebook Messenger allows you to set up greetings, instant replies, away messages, and more so your customer gets a response as soon as they send their message. Using social media for customer service can make life easier for customers and business owners alike.
Increase Reach Through Ads and Boosting
As I’m sure you’ve heard before, “Nothing in Life is Free”. While social media platforms are free to sign up, to be successful, you will need to spend a bit of money. However, this doesn’t mean you need to have a budget that breaks the bank. The most popular platform for social media advertising is Facebook with 93% of social advertisers are running ads on the platform. This statistic shows how effective social media ads can be, no matter the size of your budget. Creating targeted ads and boosting posts will allow you to define an audience and reach people who may relate to your brand but don’t necessarily follow your page.
It’s hard to believe another Thanksgiving has rolled around. Besides social media, here at 898 Marketing, we have a lot to be thankful for – incredible clients, a hardworking and family oriented team, a caring boss, and a fantastic community to call home. Happy Thanksgiving everyone!
About the Author
Cailyn Chrystal is a Project Manager at 898 Marketing. Cailyn develops strategies and manages implementation of content through social media channels for 898 Marketing and it’s clients, as well as optimization strategies for websites and content. Cailyn is a native of Youngstown, Ohio, and a graduate of Duquesne University where she earned her Bachelor’s Degree in Marketing Communications.