What I’ve Learned About Account Management in the Past Year
- Zach Patton
- August 12, 2020
- 898 Marketing, Account Management, Advertising, Marketing
- 898 marketing, Account Management, Zach Patton
- 0 Comments
Account management is a pivotal function at a marketing agency that involves building and supporting client relationships. Account managers serves as a crucial liaison, ensuring effective communication, understanding client needs, and strategizing to deliver optimal marketing solutions. In essence, account management goes beyond transactional interactions; it is about fostering long-term partnerships. As we continue into 2024, it is important to recognize what we have learned so that we can do two things. The first is to ensure we are consistently applying what we have learned to our marketing clients, from website designs to videography projects. The second is to identify the areas where we can improve. Managing client accounts is an ever-changing responsibility, and we are excited to share a few of the things we have learned in 2023.
What’s True Today May Not Be True Tomorrow.
When it comes to account management, what’s true today may not be true tomorrow. Whether it is economic shifts, alterations in competition, or changes in their needs and goals, all need to be considered constantly to sustain a good client relationship and of course, deliver great marketing results. The dynamic nature of a marketing agency and the industry ensures that no two days are alike. Even if a strategy or approach was effective yesterday, it may no longer be applicable the next day. In navigating this ever-shifting digital landscape, our role as account managers is to adapt, react promptly, and skillfully guide our clients through the unpredictable ebbs and flows, ensuring that their digital marketing objectives align seamlessly with the dynamic currents of the business environment.
No Two Marketing Clients Are Alike.
No two marketing clients are alike. Although this seem intuitive, it really is important to remind yourself as an account manager. Recognizing the distinctiveness of each client is fundamental in the realm of account management. The notion of a universal marketing solution is debunked, as what proves effective for one client may not necessarily translate to success for another. In our constant pursuit of delivering value and optimizing digital marketing results, we acknowledge the need to methodically examine every facet of our approach and make it customized to our clients. It is an ongoing process of turning over every metaphorical marketing rock.
Sports Marketing is a Roller Coaster!
Joel Layman: “Sports marketing is a roller coaster! I’ve worked in the sports marketing and event marketing world for a good portion of my career, and this past year was a good reminder as to why it’s always been a passion, why it’s fun, and also why it can be a challenge unlike any other industry.”
898 Marketing works and has worked with a variety of sports industry clients, so it is safe to say that it is a ride, but working hard with passionate and talented individuals makes it worthwhile.
Account Management Overall
These insights represent just a fraction of what 898 has learned about effective account management in the past year. Nonetheless, these key points hold the utmost significance for the shared success of our digital marketing clients and us, as an agency. Consistently reminding ourselves that the marketing industry is always changing and that our clients all deserve an individualized strategy is important. These points are going into the 2024 year to help our marketing agency continue to fortify the relationship between our clients, ensuring its strength and longevity.