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898 in the Community- Catholic Charities’ Giving Tree

Christmas is all about giving, and 898 Marketing has embraced the season’s meaning by adopting a family from Youngstown Catholic Charities’ Giving Tree.  As part of the Giving Tree, 898 Marketing will purchase gifts for a family in need this holiday season. Each 898 Marketing team-member will be participating, hoping to make this family’s Christmas as amazing as possible by …

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3 Reasons Why Video Content Can Be Effective for Your Social Media Channels

As marketers, we are all familiar with social media and the role it plays in our day-to-day work.  We must be well versed in trends and understand the strategies that come with executing effective social media marketing strategies.  One aspect of social media marketing that has become more popular recently (and isn’t slowing down) is video content. You don’t need …

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No Tricks Here: 3 Halloween Marketing Strategies

Spooky season is here, and there’s no better way to switch up your marketing strategy than with some Halloween-inspired flare.  Halloween is one of the most popular holidays every year, with people of all ages dressing up to celebrate. You’ll also find plenty of parties and Halloween-themed events for people to attend and celebrate.  Since everyone is undoubtedly in the …

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Why Graphic Design is Important to Your Business

Graphic design is “the art or profession of using design elements, such as typography and images, to convey information or create an effect.” Most people are visual consumers. Graphic design plays a huge role in the business’ market plan ranging from message delivery to user experience. When we see graphics, our brains store the details in two ways: one verbal …

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3 Ways Content Can Build Brand Awareness

Developing and implementing quality content is time-consuming and challenging. With that being said, it can be a powerful branding tactic for small businesses to leverage. Here are three ways content marketing can build brand awareness. Invite people in Relevant and creative content is a great way to invite consumers to your website and social media accounts to see what your …

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Event Marketing: It's Still Important

Event Marketing is a promotional- marketing strategy that gives a company direct interaction with its customers at special events like fairs, sporting events, and community events. The purpose of event marketing is for a company to use their experiences to teach potential or current customers about the products, services, or the company itself. Today, many marketers don’t think event marketing …

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