Five Takeaways from DOYO Live
The second annual DOYO Live Marketing & Interactive Design Conference went off without a hitch last week, and we were there taking in all that DOYO Live had to offer. Dennis Schiraldi and the DOYO Live team did an amazing job bringing together marketers and business owners from the Mahoning Valley, as well as attracting well known marketers from around the country. From keys of cross channel marketing, to how to use hashtags on instagram, speakers offered insight on all areas of marketing in today’s digitally connected world. Whether you were at the conference as a small business owner new to marketing, or a marketing professional with 20 plus years in the industry, there was something for everyone. While there are too many to list, here are five takeaways from 2017 DOYO Live.
Business is now P2P
In her keynote, Debra Jasper from Mindset Digital discussed the new realities in the world of business. Her presentation highlighted the importance of the people behind the business or brand, and explained why businesses should ditch the cold, robotic exterior. Business is now person to person, and showing the human side of your brand can do wonders for business. After all, businesses are made up of people, so why not show those people off? People tune into the informal, and would rather do business with a humanized brand that they can relate to. Debra explained that the lecture is over, and using casual language instead of jargony “business” language can be crucial to building relationships with clients.
Always Use Visuals
One of the main points of Debra Jasper’s keynote speech, was that visuals offer a deeper understanding of the message you are trying to convey. During Debra’s presentation, the hilarious videos and other entertaining visuals made it obvious that Debra Jasper practices what she preaches. Her quick moving powerpoint presentation had over 300 slides, and kept the audience captivated while offering insight and valuable information. She went on to explain that audiences connect better with images, and because of this marketers have become visual storytellers.
Consistency is Key in Cross Channel Marketing
This year, our owner, Jeff Ryznar, had a breakout session on the 5 keys of cross channel marketing. He discussed that keeping a consistent message throughout all your marketing channels is crucial to the success of any marketing campaign. If there is a lack of consistency, there can be a lack of interest. He also discussed that marketing is no longer about the stuff you make, but the stories you tell. As marketers, it is our job to tell the story of our brand or product, while building relationships along the way.
Give your LinkedIn Page a Makeover
Morgan Mulgrew from Mindset Digital, discussed the power of LinkedIn. It is no longer enough to put your resume on your LinkedIn page, forget your password, and never look at your profile again. Connections matter, and LinkedIn can be used as a selling tool. First, it is important to review your LinkedIn page, and decide how you can improve your profile. Some easy changes are taking a new approachable photo with a light and bright background. Like it or not, people judge, and a friendly profile picture may encourage people to look deeper into your profile. It is also important to summarize your experience into a short, skimmable section. While LinkedIn is a professional social media site, it is still important to show some personality and add your non work related interests to your page. Your LinkedIn page may be where someone gets their first impression of you or your business, so make sure it is in top top shape.
Create a Cohesive Instagram Page
Throughout all the sessions at DOYO Live, I noticed that the importance of visuals in marketing was a reoccurring theme. In Jamie Jamison’s breakout session on styling your Instagram for success, she focused on the social media platform where visuals are everything. Instagram can be an amazing tool for brands, as long as it is done right. Jamie highlighted the importance of creating a cohesive page that tells the story of your brand or business in every post. She explained that photos should all work together and have a consistent color scheme and composition. Instagram is another tool for using storytelling in marketing, and should convey the look and feel of your brand. Jamie herself has over 28,000 followers on her beautifully styled, cohesive Instagram page.
The second annual DOYO Live was a huge success, and it was great to hear from local marketers and network with business owners and professionals, all in the city I love to call “Home.” While this is just a small preview of the information and insight offered at the conference, take a look at the DOYO Live Facebook page to see video highlights from some of the other sessions. We hope to see you all at DOYO Live next year!
About the Author
Cailyn Chrystal is a Project Manager at 898 Marketing. Cailyn develops strategies and manages implementation of content through social media channels for 898 Marketing and it’s clients, as well as optimization strategies for websites and content. Cailyn is a native of Youngstown, Ohio, and a graduate of Duquesne University where she earned her Bachelor’s Degree in Marketing Communications.