No Tricks Here: 3 Halloween Marketing Strategies

Spooky season is here, and there’s no better way to switch up your marketing strategy than with some Halloween-inspired flare.  Halloween is one of the most popular holidays every year, with people of all ages dressing up to celebrate. You’ll also find plenty of parties and Halloween-themed events for people to attend and celebrate.  Since everyone is undoubtedly in the Halloween spirit throughout October, it is the perfect time to take advantage and make your company’s marketing strategy a little more creepy. Here are just a few ways to get rid of the trick, and make your marketing strategy a Halloween treat for your company and customers. 

Halloween Content on Social Media

When planning content for social media around Halloween, it is a nice opportunity to add a spooky twist around October 31st.  Since most people are feeling the Halloween spirit, people will naturally be attentive to anything Halloween-related they see on social media.  You can take advantage by adding some Halloween humor on your social media accounts, which will help drive engagements. At the very least, it can be entertaining for your followers and make your brand appear more attractive.  Being festive and capitalizing on the season in the short-term can help you grow for the long-term.

Add a Creepy Edge to Your Designs

As our Creative Design intern, Caitlin Trotta, discussed in our most recent blog, graphic design is crucial in today’s digital marketing landscape. So, why not dress your designs up a bit around the Halloween season?  Halloween is the perfect opportunity to give your company’s designs a twist to stay festive, and make them a bit more eye-catching. Much like social media content, people will be in the Halloween spirit, and a fun graphic will capture your audience’s attention. Whether you’re creating a straightforward advertisement or something fun for people to engage with, having a Halloween-inspired graphic lets people know that your brand is festive, playful, and easy to engage with.

Halloween-Themed Contests

Having a contest or giveaway is a bit more straightforward than designs and social media content. Halloween is all about giving out treats, so holding a contest is an awesome way to get people engaged with your company, and create lifelong customers.  It’s also just fun to participate in some classic Halloween traditions in any way, which makes people comfortable and more likely to purchase from your company.
Halloween is a popular holiday that people of all ages can enjoy, which makes it an awesome chance to capitalize with your marketing.  Most people are feeling the Halloween spirit, and will likely be participating in an event that is themed as such. Tweaking your social media content and graphic design, as well as holding contests, are great opportunities to engage with your audience in a fun and creative way.  


Zach Patton is an Assistant Account Manager at 898 Marketing.  As an Account Manager, Zach’s responsibilities include strategic development, creative concepting, market research and analysis, social media management, and content creation. Zach is a native of Youngstown, Ohio, and a graduate of John Carroll University where he earned a Bachelor of Science in Business Administration.