5 Reasons to Consider a Rebrand

As a company grows and acquires new business over time, the brand positioning and image can change. When this happens during a company’s lifespan, it could be time to consider rebranding and creating a new image for consumers to see. It’s important to carefully evaluate, identify, and strategize the reasons for changing your brand, and whether or not it makes …

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Why Graphic Design is Important to Your Business

Graphic design is “the art or profession of using design elements, such as typography and images, to convey information or create an effect.” Most people are visual consumers. Graphic design plays a huge role in the business’ market plan ranging from message delivery to user experience. When we see graphics, our brains store the details in two ways: one verbal …

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