Spooky season is here, and there’s no better way to switch up your marketing strategy than with some Halloween-inspired flare. Halloween is one of the most popular holidays every year, with people of all ages dressing up to celebrate. You’ll also find plenty of parties and Halloween-themed events for people to attend and celebrate. Since everyone is undoubtedly in the …
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Graphic design is “the art or profession of using design elements, such as typography and images, to convey information or create an effect.” Most people are visual consumers. Graphic design plays a huge role in the business’ market plan ranging from message delivery to user experience. When we see graphics, our brains store the details in two ways: one verbal …
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Developing and implementing quality content is time-consuming and challenging. With that being said, it can be a powerful branding tactic for small businesses to leverage. Here are three ways content marketing can build brand awareness. Invite people in Relevant and creative content is a great way to invite consumers to your website and social media accounts to see what …
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Event Marketing is a promotional- marketing strategy that gives a company direct interaction with its customers at special events like fairs, sporting events, and community events. The purpose of event marketing is for a company to use their experiences to teach potential or current customers about the products, services, or the company itself. Today, many marketers don’t think event marketing …
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With nearly 1 billion (Yes, BILLION!) monthly active users, Instagram is undoubtedly one of the most popular social media networks, and is not going anywhere anytime soon. What started as a place to share filtered photos of you and your friends on a night out or a cute snap of your goldendoodle, has turned into an incredible marketing tool for …
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As social media has grown, so have the influencers and advertisers, which has given rise to a new online promotion style: the micro-influencer. They are almost universally defined as individuals with a reach of about 1k-50k followers, and who create content for a specific niche audience, such as sports, fitness, or cooking.
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How a collection of sneakers serves as both a reward and motivation to achieve more
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In a world where marketing is constantly changing and advancing, it can be hard to keep up with the latest trends and tactics. Take a look at why we think word of mouth marketing is still important.
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JAC Management Group chooses 898 Marketing as the official marketing partner of Y Live, the first-ever outdoor concert in Youngstown State University’s Stambaugh Stadium.
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Five Takeaways from DOYO Live Marketing and Interactive Design Conference in Youngstown, Ohio.
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