Here are four ways to make sure your brand makes a memorable first impression
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The banking industry is more competitive than ever, with financial institutions offering similar services and vying for customer attention. In this crowded marketplace, how can your bank stand out? The answer lies in strategic marketing. A well-crafted marketing approach not only attracts new clients but also strengthens trust, credibility, and long-term loyalty. By leveraging digital tools and personalized messaging, banks …
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These Summer Marketing Campaigns Are Heating Up As summer 2024 heats up, so does the competition among brands to capture the attention and loyalty of consumers. This year, three summer marketing campaigns have caught our eye with their creativity, engagement, and ability to connect with diverse audiences. Let’s dive into what makes these campaigns the best of the season so …
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2023 has certainly come and gone as a new year swiftly approaches. Join us as 898 Marketing takes a look back on our favorite 2023 marketing trends and how we expect them to evolve in 2024. The Year of Reels Video content marketing is here to stay. Since the rise of TiKTok during the COVID-19 pandemic, other social media platforms …
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In the dynamic world of digital marketing, there’s an ever-growing need for strategies that cover every facet of the customer journey. From the initial spark of awareness to the final push towards a conversion, each touchpoint plays a critical role. This comprehensive approach, known as Full Stack Marketing, is gaining traction amongst industry leaders, including 898 Marketing. But what is …
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In today’s rapidly evolving digital marketing landscape, staying ahead of the curve in the world of digital marketing is essential for businesses and marketing professionals alike. The demand for effective online marketing skills has never been higher and fortunately, there are numerous online courses available to help you acquire the knowledge and expertise needed to succeed. However, deciding which digital …
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In a world of constant stimulus from phones, TVs, and computers, the phrase “a picture is worth a thousand words” has never been more true. Creating graphics for your business’ social media account can help increase engagement and effectiveness, thereby growing your business and your following. A graphic designer’s job is to make their client’s graphics stand out amongst thousands …
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This is one question our agency gets asked quite frequently, and the answer is that there are multiple ways to get found online (Pay Per Click (PPC) Advertising, Digital Display Advertising, Social Media, etc.). What clients are generally asking about when they ask this question is Organic Search results that are driven by Search Engine Optimization strategies. (Search Engine Optimization …
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Account management is a pivotal function at a marketing agency that involves building and supporting client relationships. Account managers serves as a crucial liaison, ensuring effective communication, understanding client needs, and strategizing to deliver optimal marketing solutions. In essence, account management goes beyond transactional interactions; it is about fostering long-term partnerships. As we continue into 2024, it is important to …
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I’m not a person who likes to acknowledge or discuss losses. I have an older brother, and sports and competition were a huge part of my childhood. I hate to lose. I don’t like participation trophies, and I don’t believe the philosophy that you play to have fun. To quote one of my favorite Twitter follows, former ESPN analyst and …
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