Selling Yourself: The Importance of Building A Personal Brand

Your personal brand is a complete extension of who you are and what you stand for. It is what differentiates you from competition. Authenticity is key in personal branding, so you want to showcase your genuine true self to your audience and your customers. As a current college student, personal brand is everything. Moving forward in life to find a career, you must …

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Take A Peek Behind the Curtain of Digital Advertisements

For the longest time, people followed in the steps of the Wizard of Oz, echoing the notion not to look behind the curtain when it comes to things such as advertisements or the flow of data. There was bliss in not knowing what was happening behind the scenes. With the recent surge of documentaries and docuseries, audiences have become more …

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If You Build It, They Won’t Come… Not Without an Invitation

I love baseball. I know that’s not something you hear very often these days, and, trust me, I have my issues with how it’s being played right now. But it’s my favorite sport, and my love for baseball includes movies about it, especially the classic, Field of Dreams. Kevin Costner hearing voices in his corn field encouraging him to plow …

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Digital Spring Cleaning

Another year has gone by, and with warmth and sunshine starting to roll in, it’s time for another round of spring cleaning. As you clean and organize your physical spaces, consider cleaning up your digital workspaces as well. To help you get started, here are a few tips on how to spring clean your digital workspace. Delete Old Files Regular …

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Tips for an Effective Marketing Campaign

There are many exciting things about working for a marketing agency, but one of the most enjoyable aspects is creating a complete campaign for your clients. Developing campaigns is fun, exciting, fulfilling, and generates some incredible results for the businesses you work with. Creating campaigns, though, requires a lot of hard work and collaboration between team members. To help you …

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Boosting Your Brand Through Social Media Engagement

Over the past couple years, brands have dramatically changed the way they use social media to build a following and promote their product, service, or image. The ever-changing digital world continues to bring new features to different social platforms to enhance the way marketers use the sites. In addition to traditional posts, we now have the option to post Stories, …

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No Designer, No Problem: Easy-to-Use Design Platforms to Help Your Business

In a world of constant stimulus from phones, TVs, and computers, the phrase “a picture is worth a thousand words” has never been more true. Creating graphics for your business’ social media account can help increase engagement and effectiveness, thereby growing your business and your following. A graphic designer’s job is to make their client’s graphics stand out amongst thousands …

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