5 Easy Video Ideas to Promote Your Business

Video content has completely taken over social media with the rise of platforms like TikTok, and features like Reels and Stories on Instagram. It’s no secret that video is the best way to promote your business and tell your story online, but for many, creating video content can be intimidating. If you don’t know where to start, here are 5 easy videos you can create today to promote your business.

1. Introduce Yourself

It’s important for your business to be more than just a storefront or an office building. Potential customers want to see the person behind the business and feel like they have a personal connection with you. So tell your story! Grab your phone, hit record, and speak through the camera to your customers and tell them who you are, what your business does, and most importantly, why you do it.

Give Us A Tour

Potential customers who have never been to your business may be wondering what it’s like inside. What’s the atmosphere? What can be expected when walking through the doors? This is a great option for camera-shy business owners because you won’t have to appear in front of the camera. Simply take your phone, and slowly pan around different areas of your business that are intriguing to new customers. As you record, narrate what you’re filming the same way you would if you were giving someone a tour of your business for the first time.

3. Show Your Products or Process

Let potential customers see the products you offer or the services you provide before they walk through the door. Film shots of your products and, like the virtual tour above, narrate the shots with things you like about the products, or the reasons you chose to sell them. If you provide a service, film yourself or an employee doing that service, and explain to the viewer why you do things the way you do them.

4. Q&A

Any business owner I’ve ever talked to has had certain aspects of their business that some people don’t understand. Come up with a list of 3 or 4 misconceptions or frequently asked questions and answer those on camera. This is another great way to show your face and personality to your customers, as well as showing them that you put thought and effort into running your business. Plus, it can have the added benefit of curbing some of those questions you’re asked regularly before you’re even asked them.

5. Get Trendy With It

Go onto TikTok, or Instagram Reels and scroll through the content other people are creating. After a few minutes you’ll start to see some trends in the types of videos being created. You’ll see multiple people using the same song, doing the same dance, completing the same challenge so don’t be afraid to join in on the fun! Remember when we all did the Ice Bucket Challenge? It was a blast, and remember, an important part of maintaining a successful social media following is having a little bit of fun.

The best part about all of these ideas, is that they don’t require any special equipment, or a costly investment. They are a free and easy way to generate extra social media engagement to help advertise your business. If you’ve got a phone, you’ve got a camera, and that’s all that really matters.

About The Author

Bill Rusu is the Content Marketing Manager at 898 Marketing and specializes in video content creation and distribution, with over 10 years experience in content marketing. Bill is a Youngstown, Ohio native and graduate of Youngstown State University with a Bachelor of Arts in Telecommunications Studies.