The benefits of a quality website cannot be overstated. A good website can create lifelong customers and generate sales for your company. In fact, according to ResearchGate, 94% of first impressions relate to a site design. With the power of the internet and the rise of smartphones and devices, there’s never been a better time to redesign your site. Read on to discover the reasons why you should consider investing in a website redesign.

1. Improve Your Company’s First Impression

The number one reason you should invest in a better website redesign is because your competition has a better website. By not being online, or being overshadowed by competitors, you are losing potential sales due to the ease of access for the consumer. By making your site more optimal for users, you can gain the upper hand in earning their business.

2. Your Competition Has a Website or Has a Better Website

One reason you should invest in a better website redesign is that your competition has a better website. By not being online or being overshadowed by competitors, you are losing potential sales due to the ease of access for the consumer. By making your site more optimal for users, you can gain the upper hand in earning their business.

3. 24-Hour Business Support

Most of the time, a business can only be open for certain hours and days of the week. A well-designed website allows customers to access your business and, potentially, its services 24 hours a day, 365 days a year. A great website gives consumers an opportunity to easily contact your business outside of normal hours and, if the site is configured for e-commerce, purchase products.

4. Responsive Website Design

The search landscape continues to evolve as we’ve seen the reliance on mobile devices for searches. This highlights the importance of having a website that looks just as good on smaller screens as it does on desktops. In fact, according to BrightLocal, 61% of users are more likely to contact a local business if it has a mobile-friendly site. Even if your site was created in the past 3 years, we encourage you to pull up your website on your phone now and reflect on whether you feel like your experience is positive or negative.

5. Gain Insight from Your Customers

Consumer insight is one of the most important sources of information for your business. By having a website with the proper tools in place to track and collect this information, you can better target and market to consumers who have engaged with your website.

6. Building Your Brands Image

Whether you’re a new startup business or a large established business, making consumers aware of your brand is crucial. By investing in a well-designed website, you’re able to reach a larger market of people and create confidence between the customer and your brand. Today, people expect businesses to have a website, and if you don’t have one or it is not high quality, then there is a chance you are damaging your brand’s reputation. Our team of graphic designers ensure brand consistency across your website to ensure the highest possibility of brand awareness and loyalty.

7. Access to Analytical Marketing Tools

Websites are much more than a digital brochure for your company. They are a whole new avenue to market to your customers. Using tools like Google Analytics provides many resources and information that can be very valuable to your business when used effectively. These tools can be customized to best fit your business and industry.

8. You’re Current Site is Slow

One of the most critical elements of a website is load speed. According to Google, 1 in 2 users will abandon a site if it does not load within 3 seconds. This is something that is often overlooked, but is a very important consideration for your website. There are ways to increase your site speed, but depending on the extent of your page elements, it may be worth a rebuild of your site to ensure updates are made alongside improvements in load speed.

9. Improved Search Engine Ranking

When searching for a specific business or service, there are key terms people use to find what they are looking for. These key terms are constantly changing in the algorithms used by search engines. Outdated websites typically do not rank favorably in search results. Understanding SEO can be difficult, which is why it is important to seek information from professionals who understand the intricacies of SEO when building a new website. At 898, we provide search engine optimization services for businesses in a variety of industries, working to grow your organic website traffic and brand awareness.

10. Regardless of Your Industry, People WILL Search for You Online

In today’s technological world, there is no doubt that people will search for your business online. Studies show that in 2020, 80% of people researched a company online before visiting the business or making a purchase. There are potential customers who want to find your business, and if your business is not online at all or poorly represented well online, how will they find you? By not having a website, you may be missing out on a number of potential customers looking for a business like yours.

Is it Time for a Website Rebuild?

Redesigning your website has so many awesome benefits and is a great way to boost your business. Giving people a great user experience online can create new customers and more sales, all while improving your brand’s reputation. So, if your website needs it, now is the time to redesign your site and give users an outstanding experience!