How is AI Changing SEO?
Perhaps one of the most pressing questions we as SEO professionals are asking ourselves is: How will AI impact Search Engine Optimization? Before we deep dive into our findings, let’s cover the basics of SEO, its evolution, and its importance to your business’s marketing strategy. Search Engine Optimization is the process of optimizing various elements to increase your organic website …
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Find the Best Fit: In-House or Outsourced Marketing Services
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Sarah Crowe
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August 20, 2025
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Blogs, 898 Marketing
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0 Comments
Every successful business survives off of a strong marketing strategy, and depending on the company, the team behind every one of these strategies can differ greatly. Companies often rely on one of two groups of people to develop strategy: their in-house marketing department or an outside marketing agency. Many companies have a hard time distinguishing which of these sources would …
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10 Reasons You Should Invest in a Website Redesign
The benefits of a quality website cannot be overstated. A good website can create lifelong customers and generate sales for your company. In fact, according to ResearchGate, 94% of first impressions relate to a site design. With the power of the internet and the rise of smartphones and devices, there’s never been a better time to redesign your site. Read …
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The Power of Visual Storytelling: Why Your Brand Needs Professional Photos and Videos
With today’s technology, consumers are exposed to advertisements on multiple platforms all day long. According to Forbes, the average person encounters between 4,000 and 10,000 ads each day. One of the biggest challenges for companies is breaking through the “noise” and standing out from the competition. To stay consistent, maintain positive customer experience and keep their brand top of mind, …
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Customer Testimonials: Letting Your Customers Tell Your Story
In our office, we constantly stress the power of storytelling. To paraphrase our company president, Jeff Ryznar, it’s why people watch movies, read books, and is one of the most powerful marketing tools you can use. Simply put, customers enjoy hearing stories about your company, rather than the price of your product or service and what it can do for …
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How to Make Personal Connections Through Video Marketing
Any business owner, salesperson, or marketer will tell you that the best way to sell your product or service is to connect with your customers. Building strong customer relationships founded on personal connection and trust leads to greater customer retention and referral for your business. But how do you effectively build relationships with customers in a time where there is …
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The Power of Connected TV (CTV) Advertising
Connected TV (CTV) has gained much traction nationally in the digital marketing landscape, allowing advertisers to reach their audience with video content on Smart TVs and Over-the-Top Television (OTT) devices such as Amazon FireSticks, gaming consoles, and more. CTV is used for pre-recorded shows and live events. This leads to the question: is there a ceiling with CTV? We can …
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A Day in the Life as an 898 Marketing Intern
Driving to the first day of my marketing internship at 898 Marketing was both exciting and nerve wracking. I was eager to enter into a new opportunity and get to know the ins and outs of what goes on in a professional marketing agency. Little did I know, those first-day-nerves and excitement would turn into an amazing internship that provided …
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Writing Press Releases 101
As Media & Communications Manager, one of the biggest responsibilities of my job is writing press releases for not only our clients but also for 898 Marketing. From opening our new office to hiring new employees to gaining new clients, the news never stops around here. One of the challenges many businesses face is spreading the word about events, sales, …
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Marketing Agency Green Flags: Factors to Consider When Working with an Agency
The path of choosing a marketing agency is, and should be, a unique one. All businesses prioritize their needs differently. Some businesses want to focus on running effective digital ads, while others want that aesthetic, engaging social profile. We understand that this process is challenging, so we have compiled a list of marketing agency “green flags” that your agency should …
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