Customer Testimonials: Letting Your Customers Tell Your Story
In our office, we constantly stress the power of storytelling. To paraphrase our company president, Jeff Ryznar, it’s why people watch movies, read books, and is one of the most powerful marketing tools you can use. Simply put, customers enjoy hearing stories about your company, rather than the price of your product or service and what it can do for …
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Enjoy Each Day Without Regret
This weekend, I walked on the campus of Notre Dame with a friend of mine and he asked why I didn’t go here. I told him the story and I mentioned that maybe if I could take it back, I would do it all over again by choosing to go to Notre Dame once they accepted my admissions request. He looked …
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The Secret Ingredient for Your Marketing Campaigns
There are several key ingredients that make any comprehensive advertising campaign successful, but much like your grandma’s famous recipes, there is a “secret ingredient” that pulls the campaign together — that secret ingredient is maintaining consistency. As you begin prepping the necessary items and strategies, it is important to consider the campaign’s consistency across all channels. Maintaining consistency provides a …
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Transparency: The Golden Rule of Account Management
From a young age, we constantly hear from our parents and teachers alike about the importance of “The Golden Rule.” To be quite honest, I still hear it in passing from parents when I walk through the park or grocery store. There is a good reason for this, as the message is simple and applies to everyone at every age, …
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Tips for an Effective Marketing Campaign
There are many exciting things about working for a marketing agency, but one of the most enjoyable aspects is creating a complete campaign for your clients. Developing campaigns is fun, exciting, fulfilling, and generates some incredible results for the businesses you work with. Creating campaigns, though, requires a lot of hard work and collaboration between team members. To help you …
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What I’ve Learned About Account Management in the Past Year
Account management is a pivotal function at a marketing agency that involves building and supporting client relationships. Account managers serves as a crucial liaison, ensuring effective communication, understanding client needs, and strategizing to deliver optimal marketing solutions. In essence, account management goes beyond transactional interactions; it is about fostering long-term partnerships. As we continue into 2024, it is important to …
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Perspective Change Since Working at 898 Marketing
As a Marketing major in college, I’ve been asked the question, “what is marketing?” many times. I’ve always considered marketing as a tool that a business or individual uses to boost sales, loyalty, and customer traffic flow. Since starting my internship here at 898 Marketing, my perspective on the marketing industry has changed rapidly. I get remarks saying all we …
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Finding Your Own “Porch” While Working From Home
The coronavirus pandemic continues to change our lives every day, forcing many companies to make the shift to working on an at-home basis. The team here at 898 has made that shift, which has come with its share of adjustments and challenges. One such challenge that being stuck in the house can bring is not being able to step away …
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3 Things Young People Look For in an Employer
I have been a full-time employee at 898 Marketing for 6 months now, which is absolutely crazy to me. If you add in the time I’ve spent here as an intern, it will total up to around 9 months, and I am incredibly thankful to be a part of this team and company. Being here for this amount of time …
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3 Reasons Why Video Content Can Be Effective for Your Social Media Channels
As marketers, we are all familiar with social media and the role it plays in our day-to-day work. We must be well versed in trends and understand the strategies that come with executing effective social media marketing strategies. One aspect of social media marketing that has become more popular recently (and isn’t slowing down) is video content. You don’t need …
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