Dissecting the Impact of Social Media Over Time

Unlocking the Social Media Time Capsule In the same way a time capsule holds a snapshot of a specific moment in history, social media has become a living, breathing digital archive of our cultural and technological shifts. From the early days of MySpace and Facebook to the current dominance of TikTok and Instagram, the impact of social media has continuously …

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How to Create a Memorable Brand Identity

There are several types of identities: professional identity, personal identity, religious identity— but what about brand identity? While an identity is something that makes us who we are, the same goes for brands.  A brand needs a strong identity in order to thrive. The identity is what helps customers recognize and resonate with your brand whether that be from a …

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Digital Advertising: A Deep Dive into this Digital Marketing Must-Have 

What is Digital Advertising? Digital Advertising is a specialized department dedicated to promoting products, services, and brands through digital channels. This entails harnessing the power of the internet, social media platforms, search engines, email, and mobile apps to establish meaningful connections with both current and potential customers. The primary goal is to reach a broader audience in a more targeted …

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The Importance of Personalized Marketing Campaigns

In the world of digital marketing, data collection is key. Digital marketers gain valuable information about their audience with every engagement. With this data, we can produce personalized marketing campaigns that outperform generalized efforts.  Personalized marketing has been on the rise in recent years and will continue to grow with large companies such as Coca-Cola, Netflix, and Hulu heavily investing …

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marketing campaigns and secret ingredients

The Secret Ingredient for Your Marketing Campaigns

There are several key ingredients that make any comprehensive advertising campaign successful, but much like your grandma’s famous recipes, there is a “secret ingredient” that pulls the campaign together — that secret ingredient is maintaining consistency. As you begin prepping the necessary items and strategies, it is important to consider the campaign’s consistency across all channels. Maintaining consistency provides a …

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10 Gift Ideas for the Marketer In Your Life

The holiday season is here, and if you haven’t finished your holiday shopping, the clock is ticking! Whether you’re a marketer who needs some ideas to add to their wishlist or you need some inspiration for what to get your co-worker for the office secret santa, we have some great ideas perfect for anyone that lives and breathes marketing. Charging …

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Spring Clean your Marketing Strategy

The temperature is slowly but surely rising, the birds are chirping, and the snow is finally melted and gone (hopefully). Congratulations everyone, we have made it through another Winter! With Spring finally upon us, now is the time to pull out the mops and brooms and get ready for some Spring cleaning. Besides using Spring as a time to scrub …

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